Do political parties know today’s he and she?

thanks for this insight ma'am :)

I am of the opinion marketing and politics are different ball game. If the politician practice what "Brands" are practicing the politicians will gain any day.

Everything is changing in our country--- so the villages and its people. The villagers come to know about the fruits of development and participating in it. The politicians have to keep in touch to remote areas through their representatives out of fear for the next election. But, the work culture is damaging day by day among the village people in an expectation of government sponsor benefits.

Politicians are smart enough to do this thing well in advance for getting the things done in their way.
Thanks for referral, Chitra.

Political thinking is towards enriching the societal needs either by restructuring the group, govt., policies etc of political parties Whereas, business is profit oriented. Let politician be a politician & businessmen try achieve the goal in his sphere. Though parallel ideas are welcome but it needs to fit the group for whom the politicians work.

Political parties always act a certain period before elections ruling party offers some good returns on coming in power and the opposion offers good governance and the ugly face presentation of the ruling party's ugly face .

As usual chitra has startyed a  new and curent topic for debate.The politicians know that voters has to choose between and have less no now memory and forgive and forget their past mistakes which have been growing in proportions every year

Excellent Assessment by Shombit. Thanks Ms.Chitra for posting this wonderful piece.  Really you are providing yeomen service in enlightening the members of Toostep with new-age thinking!

Especially, three conflicting generations, Retro (45+ years), Compromise (30 to 45 years) and Zap (below 30 years); 8 socio-behavioral clusters comprising individuals who are Low key, Value seeker, Sober, Flamboyant, Novelty seeker, Critical, Techy or Gizmo lovers; and Crunching distance from rural to metro: Every Indian marketer’s nightmare is reaching rural areas which in his mind is equivalent to big distance, bad infrastructure, non commutable. But these physical barriers have been crunched virtually. And it’s scheduled to shrink more and more. What’s happening in metros, urban and small cities is almost transparent in the rural through mobile electronic media and cyber communication... The masses, no longer spectators, expect their leaders to facilitate them a better livelihood and lifestyle. From BPL to billionaires, everyone wants to enjoy the fruits of our free economy.

The only contrast between a marketer and a politician is customer preference. A politician without identifying preferences of a certain age group gets their vote by promising better service as a whole. Whereas a marketer cannot at all analyze his/her performance without knowing the preference of the target group of people.