Does Sponsors staring at huge losses as IPL leaves India ?

Hello Friends!!

IPL :-Big event,Big names And lots of excitement.Which brings us to the wonderful wizardry of multiple format cricket. But according to me by watching two days of game the excitement for which we are waiting for is completely invisible .I think the biggest looser in this  multiple format cricket would be Sponsors, Franchise and up to some extent commercial what we called super ball advertiser.

Indian Premier League (IPL) isn't just about cricket; it's a serious money spinner. Now as the league prepares to leave the Indian shores, the money men are worried.

Many experts believed that shift to South Africa will significantly erode value for local advertisers and on-ground sponsors and the Board of Control for Cricket in India (BCCI) might end up sharing the majority of burden.
Latika Khaneja, Director, Collage Sports Management said that"They (BCCI) may have to pay out to the franchises. If two or three franchises, who incurred losses, decide to pull out then the IPL will no longer be the IPL," said Latika Khaneja, Director, Collage Sports Management

The worst affected will be the beverage majors and consumer goods companies, which had planned on-ground and in-stadia campaigns targeting the summer season.

In the times of recession, DLF, the partner of the IPL, has been struggling like any other international company. Now that the IPL has kept its own interest in mind, there is no doubt that the DLF will suffer heavily in terms of domestic visibility.
For example if we consider last year IPL it happened in multiple cities which  allowed DLF Developers Ltd. to project themselves as a pan-India brand to get mileage and top of the mind recall, which helped in the sales. Now that it is not being held in the Indian cities, definitely it may have an impact.

While the franchises will lose out on local brand loyalty in a big way, the extra expense on logistics will hit them hard. And all that would mean a further dilution in profits for the BCCI and the broadcasters.

Surprisingly, in this scenario, the players, especially the marquee ones, might end up as major gainers by demanding a higher appearance fee for playing the local league abroad.On the contrary the top players may end up getting paid more because the marquee players make the IPL,

Hope of franchises  that the second season would offset some of their losses from the first seasonI don't think that will happen by watching 2 days of IPL match , but in all probability they will have to wait another year before realising that ambition.

Similarly for Sponsors they have to wait & watch for rest of the matches & hope for the best.