Marketing & Branding
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Activity:
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last activity : 11 12 2011 05:50:14 +0000
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Yes, never be confused about BlackBerry Brand because, there are two BlackBerry,
Both BlackBerry are playing in Premium market and targeting upper class, corporate, rich consumers.
Would you like to know more detail about BlackBerry? Let's BlackBerry will be introducing to you:-
(1) BlackBerry is smartphone that we all know very well,
(2) While the other BlackBerry is playing in Man's wear garment segment and targeting to premium market. Recently BlackBerry Textile brand has made reposition in market and already started television commercial campaign. It has made change in corporate tagline and again come up with new tagline in market, means it is now trying to focus on right target market and will be taking reposition.
Old Tagline:- Sharp.Smooth.Sure
New Tagline:- Go Sharp and trying o revive again in premium market. This new tagline is perfect suit to this brand.
Website:-
(1) You can visit website of BlackBerry Smartphone :- http://in.blackberry.com/
(2) You can visit website & TV ad of BlackBerry Textile :- http://blackberrys.in/About-Us.html
Smart phone
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