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By : chitra bannerjee, Consultant, Shining Consulting
Activity:  5 comments  713 views  last activity : 06 24 2011 05:35:37 +0000
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Soft skills
 
   
   
by Shombit Sengupta
 
Soft Skill - Rabbit
   
   
   
Driving $60 billion of the arguable $800+ billion global IT business, India with 2 million IT professionals has certainly flourished in the demand-led market with good management offering low cost as prime benefit, and
the ability to handle large-scale operations. High technical skill-set is
the frame that carries the business, but without soft skills the delivery remains a skeleton with no flesh. Tomorrow’s route to acquire better brand value and retrieve better bottomline is anchoring soft skills at
the core.
 
 
Tech Savvy engineers !
Behave according to
different cultures
Tech-savvy engineers travel the world delivering IT services,
but far too often they are oblivious of how to behave in different cultures. This lack of understanding can mar many
a business transaction. In a neck-to-neck competition, if the Indian manager shakes a woman client’s hand with his gloves on, the discordant feeling can be a major reason to lose the contract. The apprehension could be, “How will we handle cultural differences in future?”
  Tech-savvy engineers
 
 
Make engineers culturally fit
It’s certainly not fair for organisations to leave employees to pick up, interpret and perform in culturally divergent environments. Just as technical training is not negotiable, so must an engineer be made culturally fit with relevant soft
skills; mere learning how to correctly hold a fork and knife at the dining table is a hygiene factor.

Gender equality is a big topic in the West, yet it is culturally right to hold a door open for a woman to pass through. Undoubtedly Indians are very polite, but soft skills and politeness are totally different subjects. Our tendency to push through in India does not even allow people to properly exit a public toilet, train or bus, we rush in before others can vacate that space.

In the service industry, soft skills and subtlety create 60% selling value, the balance 40% is technicality used to deliver
the service. In a country where service doesn’t have high admiration culturally, soft skills can be picked up only by
hardcore training. To buy an on-the-spot ticket in most airports, you have to stand outside. When counter attendants dillydally, I’ve sometimes asked them what they think of how their slow service is affecting customers sweating outside when they are in air-conditioned comfort.

Of course they haven’t designed the counters, but are they sensitive to customer service? Unfortunately, their
nonplussed expression conveys that such a thought has never crossed their minds.

American corporate house
Wearing a monkey cap over a suit is not appropriate attire for the Western workplace.
You need soft skills to understand their cultural code

India’s IT industry can get a tremendous bottomline and image boost if highly processed soft skills coaching becomes corporate priority. Wearing a monkey cap over a formal suit in winter in a Western developed country is not a representation of soft skills; nor is having some religious sign on the forehead at the workplace. The client may wear
casual clothing as per his country’s culture, but the servicing partner should not follow suit. A corporate dress code will better define the onsite engineer and his company’s seriousness. It’s not good manners to bring traditional smelling
food to eat at the worktable. That can disturb your client’s corporate and social culture although they may not express
it upfront.

When located onsite at the client’s premises, you become the face and brand of your company. Don’t become a temporary immigrant who huddles in his own community, but mix freely in their cultural and business environment. Americans nowadays talk of the US becoming an export rather than an importing country, and unemployment is rife
in Europe. So people should not perceive your being there as depriving local people of jobs. Display your individual
identity here, your value differentiation at work, that you’re not a number the client has contracted for from a foreign
IT services provider.

Your onsite posting is a huge opportunity to enjoy a foreign country stay with a strong mentality of integration. This learning will add more value to your CV than your work experience. Here are 20 soft skills areas to process and productize
in the IT industry. 
 
 
20 soft skill formulae
You have to be adept at (1) integrating with foreign colleagues onsite and (2) confident in spoken language.
Have (3) congenial attitude and behavior, (4) manners that address the clients in their societal context, and (5) the
right workplace attire to always appear elegant. In terms of work execution you have to learn how to (6) understand a client’s deeper business activities to avoid jarring him with lack of knowledge, (7) make a client speak elaborately to
encash valuable insights, (8) gauge a senior client’s personal sensitivities to better bond with him, (9) address clients in their own business language, and (10) thereby achieve deal making. You need soft skills to deliver the nitty gritty of daily work such as (11) the client’s team facilitating action adherence to get your work done smoothly, (12) interacting with multiple nationalities, (13) understanding and interpreting technicalities with a palatable story, (14) getting a business delivery package empowered to become higher than its basic substance, and (15) for crisis management. Soft skills pop
up in gender matters, (16) how to interact with women colleagues, and (17) if you are a woman, how to handle men in the world of business. For your own pleasure, comfort and recognition, soft skills are important in how to (18) be integrated, not have an immigrant’s feeling of being an outsider, (19) be perceived as a leader in your profession, and
(20) acquire admiration for diverse activities.
 
 
Share your culture outside the workplace
You can always invite your host country clients and friends to celebrate India’s festivals, dress traditionally and use your religious rituals. Your guests will be thrilled to learn of your culture. But the workplace cannot accept this. In India’s high economic disparity, and diversity in culture, religion, language and geography, soft skills grooming is not part of our social fiber. Not many people would thank an auto-rickshaw driver, nor would they expect him to say thanks. The West is so exuberant about soft skills because they have consciously abolished slavery and respect the service sector. When you are working for them, you have no choice but to follow their decorum.
India’s culture
 
 
Soft skills will heighten your business value
Indian IT companies have some soft skills training, but does that make you persuasive enough to convert business during
a high value business pitch? Relevant soft skills coaching will improve marketing and sales relationships and reverse Indian companies being perceived as basic “order takers” to becoming proactive strategic partners to global clients.
 Top Comment : Rathin Deb   | 06 24 2011 05:35:37 +0000
A very nice article with all practical details. A soft skill is attraction and retention combined with technical skill one will make a killing. This applies to all business particularly exports. I think though no formal training is parted regarding the soft skills but all the successful employees do it on their own. Thanks Chitra for nice posting.
 
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5 comments on "Drive Indian IT with soft skills"
  Commented by  Rathin Deb, Freelance Retail Consultant    | 06 24 2011 05:35:37 +0000
Rating : +1 
A very nice article with all practical details. A soft skill is attraction and retention combined with technical skill one will make a killing.

This applies to all business particularly exports. I think though no formal training is parted regarding the soft skills but all the successful employees do it on their own. Thanks Chitra for nice posting. 
  Commented by  Isaac Madhavan, IT / Technical Writer & Course Designer, Freelancer -- looking for a full-time position    | 06 23 2011 23:03:15 +0000
On re-reading the article, I find that there is an error in the author's assumption that Indian organizations are perceived as "order takers" [sic]. 

Many Indian organizations are into quite a few exciting projects in which they have wrought innovation. The Tata group has some excellent software products for the engineering industry. 

For PROFIT, businesses just need to hire excellent Client Relations personnel. The Indian diaspora have filled many such positions in the international offices of many Indian businesses. 

Also, I personally know a few individuals who studied abroad, then worked abroad, and then returned to India to start businesses. Well, these individuals definitely know how to make AND sell sophisticated technology to clients.

Further, there are many of the Indian diaspora who have worked and are CURRENTLY working in senior positions in many organizations - these individuals are able to bridge both gaps - the gap between the two cultures as well as the the gap between the  organizations.

  Commented by  Isaac Madhavan, IT / Technical Writer & Course Designer, Freelancer -- looking for a full-time position    | 06 23 2011 22:39:14 +0000
An excellent article, Chitra, thanks for posting. 

The case for "Soft Skills" has been made many times. Though, many people have a mindset that blocks their learning of these "Soft" skills. 

The reason is that these skills are hard to figure out for many people. "Hard" skills have visible or measurable parameters of performance thus making it easier for most people to figure out their route to competency. 

The good thing is that the process of change has begun. There are many good leaders, such as Muralidharan sir, who have spearheaded the dissemination of such information which is making its way into many places - mostly where the Internet is. 

On the flip side, Indian diaspora have contributed a lot to raising world consciousness regarding an incredible amount of our culture. After spending 6 months in the US, my mother reported that many Americans had detailed knowledge of our caste system and asked my mother where she fit in. :)

So, other cultures are also learning about us AND learning to live with us as well. I think that "SOFT SKILLS" as an industry will have to metamorphose as an increasing number of educational institutions have included something like it in their curriculum. By the time most of these savvy students enter the workforce, topics like Globalization, Localization, etc will gain more meaning. 

As Indians are driving forward in every field - all over the world - in the years to come, the significance of cultural aspects in professional relationships will reduce as knowledge of cultures is exchanged. In those times, other aspects which would be more relevant will have to be focused on.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 06 23 2011 15:58:39 +0000
Chitra, thanks for referral.  This concept was implemented by us in India a decade back in almost all the educational institutions, PSUs, IT majors, MNCs and likes. In today's scenario, its very costly, because IPR and Copyrights issues eat away major portion of OPEX.  Building case studies as specific to the verticals is another major issue. No body would be interested in reading the same material, therefore, value addition to the extent of at least 20% on what you produce also adds up to you cost every year.  We covered 29 subjects, and over 1000 clinics (small nuggets) on various topics. Having traversed in this terrain for over several years, I know, how difficult it is to put things into practice.  

  



  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 06 23 2011 15:36:05 +0000
Soft skill always give you better result either early or late but you always will get good result. Good result will give you automatically grow.

Really Good Presentation and good knowledge i am getting from your every article.

Thanks Chitra for referal
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