| Topic : Customer penetration strategies by Retail Banks |
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Activity:
14 comments
947 views
last activity : 07 06 2010 20:18:04 +0000
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Your savings bank account can earn you more interest now. The Reserve Bank of India (RBI) has issued a directive in its policy document that will change the way interest is paid on the minimum amount present in a savings bank account each day.
At present, the interest (3.5 per cent per annum) is calculated on the minimum balance held in the account from the 10th of each month to the last day of that month. So, if a bank customer has Rs 1 lakh in his savings account one day and then Rs 100 another day, the minimum balance taken for calculation of interest in the period would be Rs 100.
But, from April 1, 2010, the interest paid on the savings account will be on the daily minimum balance. In other words, even the Rs 1 lakh balance in the savings account will earn the customer interest, even if it’s withdrawn later on.
The present system encouraged customers to keep large sums either in short-term fixed deposits or liquid funds but this will change once the system to pay interest on a daily basis is implemented. If the customer holds the money in savings account, banks’ dependence on fixed deposits will also decrease.
I think that this is a very good move by RBI to take care the interest of the customers.What do you think???
Source: Business Standard
http://www.business-standard.com/india/news/your-savings-ac-will-earn-daily-interest/355855/
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