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By : Sujatha srivastava, Associate/Senior Associate, AT Kearney
Activity:  15 comments  1124 views  last activity : 08 14 2011 17:47:47 +0000
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The tresnd has been observed since long. People from western countries have followed Yoga and meditation. The have realised the importance of OM. While we were busy following them they took all the good things we had and ractised all of it. Now when we Indians are tryign to fit in to those bermudas and shorts they have adated one more thing .. 'Lungi'!!! Yes lungi has become a fashion trend in Europe.

The IOU Project, based out of Madrid in Spain, is buying lungis from weavers in Kurinjipadi, near Cuddalore, using designers and craftspeople in Europe to hand-stitch them into garments and selling them online using social media marketing .

It's not just Madras check lungis that are making waves in Europe this summer. The must-have tote from Prada's Spring-Summer 2011 collection is the 'Madras Bag' . The bright orange-and-black leather woven bag has caught the fancy of celebrities like Sienna Miller and Uma Thurman. Fashion blogs and sites have posted photographs of the stars carrying the large' boxy tote often enough. But we in Chennai would probably call it the 'pinnal' basket' which granny carried to the market or the plumber brought his tools in.

What more ? This is an online market which allows you to track how the lunig was made and what difference id it make in life if common people who made them. Who wonderful it is..We too should try to go back to our roots.. Isn't it??

 Top Comment : Sangeeta Naik   | 07 11 2011 08:20:37 +0000
There is not much in the way one dresses up. East is following the west in dressing up because of the difference it makes to the outward look at least. After all, looks play a vital role in availing opportunities most of the times. Would you notice, the appearance of a rural but knowledgeable person, if he/she does not display a slight westernized behavior? that is the incentive the western look gets. It has nothing to do with the realization, as all except the citybred realize the comfort of our own style. While most of us might dress up in the westernized way, very few of us follow the western philosophy. In contrst, the westerners first tend to change the external appearance before understanding the inner change, that should come with the concept of OM. Barring a few, most of them end up not learning any more than the eastern way of dressing up.
 
15 comments on "East going west way and west going east"
  Commented by  Jaygopal Raghavan, Marketing Manager, Landmark Group    | 08 14 2011 17:47:47 +0000
First of all great info sujatha. I didnt know this was happening. I mean what great heights has our humble lungi reached ! Amazing. 

Now i feel that it is wrong to say we ape their culture while they adapt to ours. See it is just adapting to each others culture and experiences. Imagine if all the people in spain or most of them stop wearing bermudas and shorts and instead wear lungis, would it be a case of them aping us. Nope ! This is true globalisation i feel, wherein different experiences are witnessed by multicultural and diverse people and that which benefits them or is to their satisfaction is adapted. 

Today the world is waking up to the benefit of spices in food like we indians have. New research has revealed that spices lower the cholestrol content in food and make it safer for the consumer. Tomorrow we might adapt to some way of life of theirs, there is nothing wrong. 
  Commented by  pragati parihar, MBA/PGDM student, banasthali university,jaipur    | 07 12 2011 20:38:26 +0000
This is correct that we going to western culture more than they are coming to our culture.I pursuing mba and we hav a subject of indian ethos in which a statement i want to code"Eastern Windows and Western Doors "it means that we are allowing the others culture to enter more faster than our culture.
  Commented by  KALIYAMOORTHY, Oil & Gas Area Coordinator, Undisclosed    | 07 12 2011 15:46:29 +0000
Other side looks, always,  greener. There are people who likes to dress & practice habits of east or west. It is a way of life some preferred to live.
  Commented by  Jagdeep Ohlan, Engineer Maintenance, Advantec Coils Pvt. Ltd,Bahadurgarh, Haryana    | 07 12 2011 06:01:59 +0000
yes Sujatha you pick the amazing topics. This is good for young generation because they are in the race of west culture. West culture again adopting our heritage & old tradition because they had tried all new things but not gain so much. Our tradition is best but young generation not active on that.
  Commented by  Rathin Deb, Freelance Retail Consultant    | 07 12 2011 04:42:45 +0000
I think this is quite natural process of change in life style.
  Commented by  Ravichandar S, investment    | 07 11 2011 17:12:18 +0000
yes Ms Sujatha, our value system has, slowly, been gaining root in the west and we have started to incorporate their junk in our life. hope that the TIME runs in circles and we catch up with our values soon.
  Commented by  sudhakar, Head Markering, codezene (P) ltd    | 07 11 2011 15:19:58 +0000
WE ARE SHAPED BY OUR THOUGHTS AND ANY FAILURES AND SUCCESS WE ARE ALONE RESPONSIBLE.LEARNING NEW THINGS IS NOT A CRIME AND THE REAL PROBLEMS START ONLY WHEN WE TRY TO EMULATE. THANKS FOR THE REFERRAL.
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 07 11 2011 11:26:54 +0000
It is an individual's choice to wear lungi, but definitely we are going away from our ethics, moral values which may be harmful for the formation of healthy society, so we should stick to our Roots, as said by Shri Muralidharanji.
Thanks for referral, Sujatha.
  Commented by  Rohit Thakur, Sr. MEP QA/QC Engineer, QA/QC INCHARGE, CONSTRUCTION SPECIALIST-MEP    | 07 11 2011 11:24:13 +0000
Motivational Information Miss. good to read that. 
  Commented by  Rajeev N.Bhatt, Equity Trader, self employeed    | 07 11 2011 10:36:07 +0000
we need to stick to our century old ways thats how we have survived and progressed..regarding W to E they are always welcome to adopt our ways
  Commented by  Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer    | 07 11 2011 09:49:55 +0000
Thanks,Sujata for referral.I do not buy theory of E to W and W to E.It is out of curiosity. The Lungi is airy and it best suits farmers to stay cool in the field.This wear will not be suitable in European countries. 
  Commented by  G A Narayan, Real Estate Consultant    | 07 11 2011 08:54:12 +0000
Rating : -1 
"Lungi" is good and so is "Veshti". But still a loose short, made out of "Banian" material is very comfortable.
  Commented by  Sangeeta Naik, Manager, BASIX    | 07 11 2011 08:20:37 +0000
Rating : +1 
There is not much in the way one dresses up. East is following the west in dressing up because of the difference it makes to the outward look at least. After all, looks play a vital role in availing opportunities most of the times. Would you notice, the appearance of a rural but knowledgeable person, if he/she does not display a slight westernized behavior?  that is the incentive the western look gets. It has nothing to do with the realization, as all except the citybred realize the comfort of our own style.   While most of us might dress up in the westernized way,  very few of us follow the western philosophy.      In contrst, the westerners first tend to change the external appearance before understanding the inner change, that should come with the concept of OM.  Barring a few, most of them end up not learning any more than the eastern way of dressing up.   
  Commented by  suhaschandra deshpande, Marketing Associate    | 07 11 2011 08:17:52 +0000
This observation is correct in many ways because west has realized the importance of few eastern value system and deep rooted science behind them. We tend to blindly follow their eating habits, music & apparels to be able to try something new. We feel if we follow Indian values in the modern world, we will not keep pace...! It's just like we are attracted to neighbor's achievements !!
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 07 11 2011 08:13:25 +0000
Do we term it as "curiosity drive"?  Yes. pendulum is oscillating! It will be great, if we realize early to stick to our Roots, as westerners have understood the "inner peace" and "tranquility" that are offered if we follow eastern culture!  Who will stick to what culture is left with "TIME", for the time-being! This fused culture is totally confusing! 
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