Effective Steps To Create A Good Ad.........

Very nice one and thanks for referring Mr.Jayant Vishnu.

great!!!!!!
i think every organisation before ad should go in that way

You are correct in that many businesses advertising looks great but doesn't deliver. The above seven effective steps could sure enhance your business.

Good writeup by Jayanth. Advertisement also should take into consideration the following points.
a. Whether it is for introduction or reminder or improvement of the product.
b. Association with ultimate user/prescriber cement- Mason, Toothpaste-doctor,masalas by Chef etc.,
c. simple to understand and remember,
d. repetition of brand name when it is TV Ad or Radio Gingle--- Visibility of product/brand name when it is print media.
e. Special features of the products.
f. Target the geography of the audience.
The insight of Jayanth is compact and more appropriate.
 As Jayanth said the supprt of good agency can give good results.     
 

Very nicely presented by Mr.Jayant Vishnu.

Thanks for the referral Mr. S.Balu.

Absolutely effective and if you ask me .... Very basic!! Its because we tend to sometimes forget the basics to get to the Awards first!!

I completely believe in the process that you have mentioned. 

The rote that you would take after an Ad capaign is decided to forward the brand / product is a completelydifferent story. What is really of essence is the entire proces of VALIDATION for existence and the necessit for showcase through relevant medis.

Fantastic to revisit some basics here again Jayant... :)

hi Jayant,i am not a professional advertiser but as a end user of any required product i feel, good ad means 1.it is effective.2.one which creates interest on the ad and indirectly on the product.3.one which has a good concept.4.one which is civil in nature.5.one which looks attracts in any form.

These are the 7 basic principles. Many times we forget some of them. Many times situations change, but idea behind advertise and basic principles doesn't change. We should stretch every Rupee of our client, who is investing in advertising for best results. Before release of advertise, we should take feedback from at least 5 different persons.   Thanks Mr. Jayant Vishnu for the article.

The tips are good and this emphasizes the need to maintain the tempo of ad spends even in heights of performance lest we will fall from the hight

Unless you are a recognised brand go the Direct marketing route. Before writing a word of copy for your ad remember to create an irresistible offer. Also include a call to action in your ad. If you use an agency, ask them how they will track results. Remember creative awards don't necessarily translate to sales. To really succeed test your ad.Two headlines for the same ad for instance can show completely different responses from prospects.