Employer Branding

EMPLOYER BRANDING Employer branding has become important part in this extremely competitive environment. These days Employers need to go a step ahead and ensure that they take care of their employees by investing in their “personal brand building” activities as well. Corporate world is already waking up to this reality and the trend is most visible in the ‘recruitment advertising’ space. Employee Brand Building revolves around the following: 1. Increased responsibilities and duties with in the organization 2. Exposure to global work practices and standards 3. Recognition and a culture that rewards performance 4. Opportunities to become a thought leader within organization A human resource strategy that encompasses all the above mentioned attributes would enable employers to outdo the competition in the modern day battle for talent. The major benefits of employer branding include:- • Increased productivity & profitability • Increased employee retention • Highly ranked for Employer Attractiveness • Increased level of staff engagement • Lower recruitment costs • Minimized loss of talented employees • Employees recommending organization as a “preferred” place to work • Maintenance of core competencies • Employees committed to organizational goals • Shorter recruitment time • Ensured long-term competitiveness • Improved employee relations • Decreased time from hire to productivity Employer brand management doesn’t replace anything you’re doing well already. It just brings it all together to greater effect.