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Topic : Facebook - The Unstoppable Monster
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Industry : Internet Functional Area : Web 2.0 +
Activity:  6 comments  182 views  last activity : 12 07 2010 12:11:51 +0000
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It’s a very old trick, and arguably a mighty effective one. Ask people to set your website as their homepage, and it will become their entry point to the Web, the very first thing they’ll see when they open their browser. People noticed that Facebook started prompting visitors to set the site as their homepage before the weekend, by means of a bar at the top that actually shows some pictures and names of your Facebook friends.

Others have reported to see the bar popping up as well.  You can see two other pop-up messages below, and you’ll notice that they differ from the one embedded above.

From the looks of it, Facebook is A/B testing this with a small subset of users, and trying out a variety of messages and pop-up layouts to figure out which one yields the best results.

This is undeniably a significant move, particularly when it will roll out to the site’s roughly 500 million active users in full. Keep in mind that Google and other search engines benefit greatly from being a genuine starting point to the rest of the Web, which is why so many people select such services to come up as soon as they open their Web browser.

Being people’s homepage is good for branding, great for ‘stickiness’ and phenomenal for traffic.

But for many people, social networking sites are slowly taking over at least part of the role of search engines, which is mainly to retrieve information. When you can tap your entire social graph for answers to your queries, sites like Facebook have the ability to push aside search engines like Google as the first site that springs to mind when people think about surfing the WWW to find information, connect to other people, communicate with friends, and so on.

I can easily see why more and more people would eventually switch to Facebook as their homepage of choice, and actively prompting them to do so might be just what some Facebook users need to actually configure their browsers to do just that.

Come to think of it, I’m wondering why Facebook hasn’t been doing this forever.

Facebook’s traffic is still very much not going anywhere but up, but the social network could still see a massive bump in total pageviews and time spent on the site if they can convince even just a tiny percentage of their total user base to set Facebook.com as their homepage.

So, what do you think of this people, if sites like Facebook, twitter or even Toostep for that matter gives you an option of setting these websites as your homepage....would you go for it?? Share your thoughts on this...

 Top Comment : Manish Sharma   | 11 22 2010 08:35:38 +0000
Internet users can make any website as their homepage by just a simple click available in browser's options menu. Whenever I open my browser I use to get G-mail and Facebook as my homepage. Many users opt for 'Tabs opened last time'. So this idea, in my opinion is not going to be very useful for a vast majority of internet users. Only those users who are not familiar using web browsers, and surf internet only for chatting and Facebook, might click on it, as it is new for them.
 
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6 comments on "Facebook now to become your homepage......."
  Commented by  sushanttomar, M.B.A student, first india school of business    | 12 07 2010 12:11:51 +0000
I dont think so i will prefer my own homepage facebook is just a source of entertainment
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 11 30 2010 07:53:19 +0000
I will go for my preferred website as my home page.
  Commented by  Karan Gurjar, Diploma student, parul Institute of engineering & techonology    | 11 24 2010 03:49:38 +0000
facebook is just entertainmentsite so this is not comfartable for this for student is very good entetainmanet and its also use for colleg student 
  Commented by  LAXMAN KESHWALA, Freelancer, Telecom/ISP    | 11 22 2010 23:31:58 +0000
My home page payes me money so I love my home page.Face book is not doing so.If anyone wish to earn by home page can contact me.It is free but refer to me.
  Commented by  Kumar, QA test Engineer, Excell Tech    | 11 22 2010 17:49:41 +0000
A Good Catch!..

Well..when its about Internet ...its all about two major things these days.The first one is for "Information" and the other for "entertainment/fun/relaxation or whatever". Based on the popularity the best option of the First thing obvioulsy would be a Search engine or more precisely  we can say "A Google Search Engine" and the choice for the second thing would be a Social Networking site which probably would be "Facebook". Now given a chance if one can get both the things in one shot...how does that sound...seems a bit intersting right!..and yes Facebook is obviously in to this.A neat and smart step in directing its whole users from its site to home page.Ofcourse the point to be agreed is that not all are Facebook folks , but the majority of them are! Its as simple as this "You have friends..You have the Facebook account!".So Facebook the next home page..hmmm there are all possible chances..

Regards!
  Commented by  Manish Sharma, Research Analyst, CoCubes.com    | 11 22 2010 08:35:38 +0000
Rating : +1 
Internet users can make any website as their homepage by just a simple click available in browser's options menu. Whenever I open my browser I use to get G-mail and Facebook as my homepage. Many users opt for 'Tabs opened last time'.

So this idea, in my opinion is not going to be very useful for a vast majority of internet users. Only those users who are not familiar using web browsers, and surf internet only for chatting and Facebook, might click on it, as it is new for them.
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