Festive Season...& The Time of promotional Scheme

Today, time is going for sales & promotional strategy on festive season in India. Company more focus on various promotional strategy and make plan of branding as well as sales strategy. Diwali festive season will coming soon and company has already started brand campaign on this festive. Just Navaratri festival gone and Diwali will come, company are getting good growth during this festival.

Normally, during the year , we are facing lots of various promotional scheme like, discount offer, refund, free goods, Save up to 50% , exchange offer etc. As well, now a days it also increasing the importance of B.T.L activities like road show, seminar, social activities, magic show, free sampling, merchandising, small events mall activities etc. for branding and promotion. We can say 360 degree communication strategy where company are using all medium TV, Radio, Hoarding, Digital marketing, Print media, promotional etc.

From above mentioned promotional scheme , we will Discuss on "Exchange Offer" which will are using on festive season as well as off season. Exchange offer scheme is also increasing day by day to attract consumers. "Exchange your old thing and Buy new brand, save money".

The idea of Exchange offer for consumers benefits like Save money, old brand will exchange company and consumers will get new latest brand with good features, to build brand equity, getting feedback and survey. Some company are also doing survey , take benefit of festive season , sales growth, some company are using for stock clearance also etc.

Mostly we have seen exchange offer in:-

(1) Consumer durable brands :- like television, refrigerator, washing machine, air condition, kitchen items or household products, Furniture.

(2) Recently Titan has also been used exchange watch

So, Especial we are facing majority exchange offer on above mentioned category (Industrial segment) on festive season as well as off season.

Yet, many category have not started exchange offer scheme. This scheme is definitely getting success up to some extent level (Especially in festive season).

Categories who may use exchange offer and get benefit.

(1) IT products :- like computer desktop, laptops and other.

(2) Mobile handset :- Specially specific range level (It require to make strategy but it can possible).

(3) D.T.H service provider

(4) Digital camera

It can possible exchange offer by making good strategy for specific duration.

 You can also add more category.... What do you say? Can it be possible?

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