Fifa Under Fire - Women Held For Ambush Marketing

A media reported and published the news in India, that 'they' were not only showing curves and skin, the "Logo" was kept hidden only to be shown in all OK conditions. If we appreciate "ambush marketing", we EQUALLY honor rights of the Sponsors. Let courts decide.

Great example of understanding the impact of Trade Mark. Every organization uses colors in some specific sequence and that becomes their Trade mark. No one is allowed to use the same. Huge penalty imposed on the violation. 

Thanks for sharing Ms Ravali. Just by wearing a particular color does not mean that people are marketing for some company or brand. This is all very silly

Thanks Ms.Ravali for sharing this information.

In this particular context i.e. the ladies wearing the orange skirts and tops and in a Dutch Match (Orange is the official color associated with Dutch Team and they r even called Oranje), is not at all guilty and it cannot be termed as a Ambush or Parasite Marketing and if pressed charges, according to me they can be let off by the court!!.

   Marketing of the product is the FIRST RIGHT of the sponsors by all means. These womans wearing orange dresses are looking so beautiful, free and does not show any sign of AMBUSH MARKETING. FIFA is guilty. 

Personally, I found all the story ridicoluous. I mean: no logos, no slogans, no announcements had been used. Simply a color remembering something (a commercial product).
Well, the line between right and wrong is thery thin, and in my opinion not in favor of FIFA..... People having a so long  experience in the sport fairness, it is expected to have an higher attitude in recognizing when they are loosing (:-)

there are 2 sides of this coin..........
one is The FIFA is correct in protecting it's sponsors.
and the 2nd is Ambush Marketing is gaining huge publicity out of this dispute.

Thanks for sharing the information, Ravali...
FIFA's sponsors have paid a huge amount to get the advertising rights for the World Cup. If other companies also advertise and it is detrimental to the main sponsors, next time no sponsor will come forward for the advertising rights unless ad protection is provided. This protection clearly highlights the stand that the FIFA and the government have adopted. It is obvious that any body who funds another agency initiative will expect the organizers to ensure their return on investment (ROI)......

WELL... ITS ADDED PROFF THAT AMBUSH MARKETING DOES WORK.

FIFA HAS ACTUALLY GIVEN FUEL TO FIRE BY HIGHLIGHTING THIS ISSUE. BAVARIA WINS HANDS DOWN. 

Thanks Ravali for the information. 

The FIFA is correct in protecting it's sponsors. However, the dresses hardly show the brand Bavaria which makes the resulting action too much. It is childish of the FIFA to say the least and they provide Bavaria with more advertisement, just by making the arrest. The fact that the laws have been changed on request of the FIFA is outragious.

It is rumoured that for the coming EK, the same law-changes in the hosting country are requested/demanded by the FIFA.
It clearly shows that these tournaments are a commercial event only and no longer revolves around the sport.