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Profile of Atul D Shah                                             atul3691@gmail.com 

Objective

To lead and manage a Profit Centre Unit for a large business enterprise where I can utilize my in-depth experience and varied competencies in order to add value to the organization as a whole.  To help sustained and exponential growth through sound and time-tested management techniques, reducing lead times, improving throughput, and enhancing and increasing the bottom and the top line through judicial use of all the above.

SUMMARY

Strengths

Profit Centre Management, Project Start ups, Project executions, Systems and Controls (Development, implementation and execution) Project Management and Delivery, Production Planning and Control, Operations Management, Systems Implementation. 

1. Committed to meeting deadlines, adept in handling and fulfilling multiple assignments/requirements at the same time.

High degree of professional values and ethics, such as dependability, integrity, and loyalty.

Roles

• Lead start up & growth of International / domestic markets. 
• Managed existing business and developed new, apart from handling the preparation of annual budget. Developed a sourcing / supply strategy.
• Managed relations with existing and new customers to secure repeat & referral business.
• Driven the marketing, sales and business development processes, and aligned appropriate resources to business.

Profit Centre Operations

• Lead and managed profit centre operations.
• Established goals, short term and long terms, forecast and developed business plans for the achievement of same.
• Actively involved in business planning and monitoring performance.

Business Development

• Identified and developed new streams of Business for long-term revenue growth.
• Conducted competitor analysis by keeping abreast of market trends to achieve market share metrics.
• Utilised the public information and personal network to develop marketing intelligence for generating leads.
• Lead, trained and motivated team ensuring their career development and positive contribution to the company.

Sales & Marketing

• Developed marketing strategies to build customer preference and drive sales volumes through channels.
• Evaluated budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses.
• Monitor and keep collections under control, and ensure timely recovery of out-standings.

Channel Management / Territory Operations

• Identified and created network with channel partners, monitoring of distribution channel, resulting in deeper market penetration and reach.
• Evaluated performance & monitoring their sales and marketing activities.
• Carved out new market segments by seeking out untapped markets.
• Introduced the company’s products in those segments and established the organisation competitively.

Key Account Management

• Developed relationships with key decision-makers in target organisations & ensured they are serviced on SOS basis.
• Worked on projects of customer specific & built product portfolio.
• Evolved market segmentation & penetration strategies to achieve targets.
• Built and sustained healthy relations with clients to ensure repeat / referral business.

Specific Work areas

Wide ranging experience and long term exposure in International Trading & Marketing, Business Development (Trade & Logistics), New Project and Product Developments, Trading in Products & Commodities, Sourcing suppliers and Vendor Development. (Supply Chain Development and Management)

Ability to handle other areas at ease – Administrative, Production Planning & Control functions, National/Domestic level marketing etc.

Professional experience

January 2005 till date

M/s.Agron India Pvt Ltd., (a subsidiary of Agron Global, Inc.-CANADA)

Handling of Business {as B.U.H} International Trading, Imports, Exports, Handling of Logistics Business namely Courier, Cargo, & CHA Operations in India, Marketing of Healthcare Products, Ayurvedic Spas & Nutraceuticals Products (Domestic & Exports) Controlling China, U.S.A, U.K, Malaysia, and Canada, designated as Group G.M / Vice President. (www.agron-india.com)

Roles & Responsibilities:

Instrumental in Developing a start up company and its product in India, i.e. Agron India Pvt Ltd.

Drove the entire strategy and gamut of products, which includes, Herbal and dietary food supplements, Nutraceuticals, Beauty and Cosmetics products, etc.

Launched a couple of websites for Food Supplement Products (www.agron-india.com) and Cosmetic Products (www.naturonworld.com).

Marketed and Traded products like Herbal Cosmetics, Neutraceutical Cosmetic Products, Ayurvedic Products, Herbal Extracts/Crude, Vegetable Oils and Food Products like Mango Pulp, Saffron and Aloe Vera. Made a Business Volume of 50/55 Crores within a span of 14 – 18 Months.

KRA:

Strategise the Marketing and Distribution of products. Define and create marketing strategy for products.
Create specific markets and target specific segment of market for specific product. Create market awareness of the product and thus creating Brand awareness.
Creating a category of market which is not defined and create and brand image for the company.
Market the product to various segments, including those segments outside of Personal Care.
To add and create New Product and Create Mix of Products and Basket of products for different Societies, and Segments of market.
Marketing and Promoting Perfumery products through Beauty Centres, cosmetics and Beauty shops, Health Spas and treatment centres, promotions at malls, shopping complexes, and through web site promotions and tie ups in marketing of products through trading websites. (http://naturonpanchakarma.com)

I have been instrumental in Launching and Market development for a top energy drink – RUSH – in India, Singapore, USA, and GCC countries. (http://www.originalrush.com)

Achievement:   Creating and Forming Joint-Venture and Company Formations, Organising Bank Funding, Setting up Overseas Offices & Merging of Partnership companies and forming Pvt Ltd Co.

Strategising and Developing logistics, ( Handling of Logistics Business namely Courier, Cargo, & CHA Operations in India, China, Hon Kong ) Transportation, and Warehousing Business with a turnover of Rs.60 crores in short span.

Was instrumental in Conceptualizing and Innovating delivery service at doorstep of individuals and also globally marketing this concept overseas with a view to attract medical tourism whose main focus would be on Ayurvedic and traditional medicines, treatments and cure.

September 2003 to August 2004 

M/s.Reliable Group Bhopal (An ITC Associate Company)

General Manager

International Trade, handling Exports of Cigarettes, Cut & processed Tobacco and Merchant Exports of Various Agro Products and Commodities from India.

(http://www.reliable-group.net/rcti.html)

Achievement :  Reviving defunct Business and Defunct Companies, Setting up business lines and developing turnovers on local and exports, merging of companies business and creating larger entity. I was intruemental in setting right the transportation and material handling business.

January 1998 to August 2003

M/s.Kanrey Foods (P) Ltd – Madras (A Malaysian group of companies)

Export / Import - India Division, Senior Manager

Looking after Imports of Computer Products, Components & Accessories, Fruit Jellies and Puddings, and marketing them through dealers and distribution networks in Southern Indian states.

On the Exports front dealing mainly in Merchant exports of various   Products, Agro - Commodities, Leather & Leather Products, and Small Engineering goods and Machineries.

Achievement : Set up Trading Business from Scratch to support the import business and added on new products and commodities.

October 1992 to December 1997

M/s. Moolchand Exports Ltd., Madras

Senior Manager - Business Development

Chiefly responsible for International marketing of companies products, assigned as Profit Centre – Head. During the course of association successfully Trebled Leather Division’s  &  the company’s turnover in short span to the maximum of Rs.105.00 Crores in Exports.

I have been Instrumental in Establishing New lines of Business such as Agro-products and Commodities exports, Joint Venture in Property Development and Backward integration – into Commodity Farming.

Reporting directly to the Managing Director – responsible for Profitable Operations – of manufacturing Division, Development of New Markets – Overseas, New Products Developments, Brand Development, Developing Excellent Buyers and Vendors base, and Development of Merchant Export – products and commodities.

Achievement  : Backward integration of business in setting up of Tanneries, Garment  and Fashion accessories units. Setting up Overseas offices and Marketing bases. Creation of separate companies to handle separate Business lines, Merged small partnership companies and creating single entity for handling similar and allied business lines.

October 1991 to September 1992

Associated with M/s.Enkay Texofood Industries Ltd., Bombay

AGM – Commercial – reporting to the Vice President.

Responsibilities primarily to get all Governmental clearances, licenses, and co-coordinating all agencies for speedy completion of the project and to set up Commercial production.

Chiefly responsible of Developing Suppliers base for large input of agro-products, and Product Development, Marketing and Promotion strategies.

Achievement : Was responsible for setting up of One of the Largest Fruit Pulp and Purees manufacturing plant, right from Purchase of land, Erection of Building, Installing and Commissioning of Imported Plant, Sourcing and setting up Balancing Equipments such and Conveyors, Boilers, Generators, Ripening Chambers, Cold Storage etc,.  

December 1989 to August 1991

M/s.A.P.Industrial Components Ltd., Hyderabad (a Subsidiary of Forbes & Forbes Ltd.)

Assistant Manager-Administration.

I was initially hired for commercial and administrative functions, however with the abrupt departure of Works Manager, was given the additional responsibility of handling the Manufacturing Operations at Hyderabad, and Project works at Nainital, reporting to Director-Operations.

Achievement : Under my leadership – production at Hyderabad doubled, and also was instrumental in speedy completion of new manufacturing facilities at Nainital. Significant Cost reduction by induction of alternative components, Improved H.R.relations and manpower efficiency, Developed New Vendors, and Establishing of new offices for Sales and marketing support functions.

December 1987 to December 1989

M/s.Monuments India, Madras

Assistant Administration Manager – reporting to the Works Manager.

Responsibility included controlling all administrative and commercial functions. Management realizing my adaptability and ease in handling production – was given the task of increasing the production, which was successfully increased by 200 %.

Achievement :  Merged Domestic manufacturing Units and Created 100 % E.O.U.  Developed Product mixes and Concentrated solely on exports, and Developed strong supplier base.

October 1986 to August 1987

M/s.Shasun Drugs, Pondicherry

Manager – Reporting to the Works Manager.

Responsible for controlling all administrative and commercial functions, to provide support to the Project, Develop and arrange supply of raw materials, to ensure delivery of finished products to customers, etc.,

Overall Achievements

Developed New markets for company’s products – Globally, Established Overseas – Trading, Increased Exports – through New Products, Developed innovative marketing and trading strategies and giving value addition to existing product, thus achieving substantial results in all associated companies.

Successfully increased Production wherever associated, Ensured Profitability and Cost Control, Projects completion Speedily. New Project Ideas development, conducting feasibility studies and implementing the projects.

Countries Travelled for Business Development

Several visits to Singapore, Malaysia, Indonesia, Hong-Kong, China, Taipei, Japan, South Korea – covering the Far East.

Turkey, Greece, and Bahrain – covering Middle East.

Italy, France, and Germany – few times.

Education : - B.Com, Dip CPA, D.B.I.M

a) Bachelor of Commerce.

b) Diploma in Computer Programming and Analysis.

c) Diploma in Business and Industrial Management.

Languages:        Gujarathi, English, Hindi, Tamil and Telugu.

Contact Details :

Atul D Shah

Phone – Res:  044 43180525 

TeleFax :  044 43180525

Mobile : + 91 98840 22826

E-mail :  atul3691@gmail.com

Or :  atul1963@gmail.com

Business, Products and Commodities handled

1.( A ) Strategising and Developing Logistics as separate Business with areas of specialization in Warehousing, Transportation, Freight forwarding, Courier and Cargo etc,. Developed contacts and Tie-ups with overseas companies in all above areas of Logistics. Holding live contacts with Top Overseas Companies for New Ventures & Business Tie-ups in India. ( Agron Logistics and AIPEX worldwide )

( B ) Strategising and Developing Ayurvedic Health Care & Treatments Centers – in India and Overseas Branded as NATURON’S PANCHAKARMA,  also setting up of modern Wellness Centers – Branded as NATURON’S SPA’S, Setting up chain of Exclusive Retail Outlets to Dispense – Herbal, Ayurvedic, and Dietary Food Supplements and Products.

2.Chemicals & Pharmaceuticals products, API’s, such as VB12, VB6, Stevia+Sorbitol (Sugar free) Paracetamol, etc,.

Sodium Bicarbonate (Food Grade), Ammonium chloride, Caustic soda flakes, Soap Noodles, Urea (20/20/20 ) Tin Oxide, Sulphur, Furfural, Parafin wax etc,. 

3. Vacuum Cleaners & Water Purifiers – Production, Product Development and Developing Sales plans for Domestic Marketing. Instrumental in Developing and Establishing Export Market.

4. Granite & Marble Blocks, Slabs, Monuments : Production, Planning and Control of Factories, Job Processors, Contract Operations etc,. New Product and Design mix to maximize production output, Developing New Buyers and markets to Export these products.

5. Leather: (Garments, Goods, Shoe uppers & Leather shoes, and other Leather products) Heading Tannery operations,  Leather Garment manufacturing & marketing, Establishing Joint Ventures in Tannery Technology, Marketing Tie-ups with Top Brand names,. 

6. Exports of Fabric Garments, Textile made-ups such as Bed sheets, Pillow covers, Napkins and Towels and items of Knits etc

7. Agro Commodities: Groundnuts, Rice, Cashew nuts, Sesame, Pepper and Ground Spices, Castor oil, etc – Establishing Supply Chain management across various cities in India, Liasioning and Developing Business with International Commodity Brokers, Agents and Participating in Global Tenders.

8. Small Engineering Goods, Aluminum Foils, Hand Tools and Small Machineries, Plastics and Packaging products and other items – mainly Merchant Export Business.  Float Glass & Glass tiles, Carbon Stainless Steel Tubes, Steel Hr & Cr Strips and Coils, Import of Mobiles, Laptops, and other electronic products etc,.

9. Fruit Juices and Purees – Mango, Banana, Guava, Tomato, etc,. Fruit Jellies etc Establishing Commercial and Technical Tie-ups, Ensuring Sourcing, and timely Deliveries, Developing New Buyers apart from Tie-up for new variety of products.

10. Computer Components, Peripherals, Spares and other items imports – Mainly Importing and Selling in Domestic Market, Establishing Dealers, Distributors and Re-sellers for Imported products.

11. Marketing (Domestic & Exports) Herbal & Dietary products, Nutraceuticals, Top Brands Energy Drinks,  Natural Drinks like Coconut Water, & Juices,