SAP CRM
|
||
|
Source : http://ezinearticles.com
Activity:
1 comments
156 views
last activity : 07 06 2010 20:18:04 +0000
|
||
|
|
CUSTOMER RELATIONSHIP MANAGEMENT is a customer centric business strategy with the goal of maximizing profitability, revenue and customer satisfaction.
But companies face problems while implementing customer relationship management. Here is something interesting for those who are looking to get ideas as to how to rise from a customer service disaster.
It is very important to understand that there is no CRM magic wand that
you can install one time and forget it. All the promises made by
companies offering this systems and programs fall flat because of lack
of integration and false expectations.
Step 1- Never ever underestimate your customer
Customers are coming from varied background and have totally different thought process. Hence we cannot expect to get customer satisfaction just by giving a standard offerings. CRM is not a magic, it should be tailored to suit the variety in customers.
Step 2 - Educate your customers
Rather than educating the customers about the products features and functionalities, it is a better option to educate them with how the product will be useful for them, how will it help them to solve their problems.
Step 3 - Become Customer ambassador
When customers choose your company they get emotionally attached to you
and the products or services you offer. If you become customer
ambassador (customer voice) in your organization your relationship with
the customer will improve ten folds. Customers will get an internal
champion who can direct their requirements to the right department and
50% of your customers problems will be solved.
Step 4 - Keep your customers engaged
A successful company engages the customers in the company activities. Keep the customer busy and make them come back to you. You can conduct regular customer surveys and interviews. Encourage your customers to participate in company sweepstakes.
Step 5 - Fire them if you have no choice
Identify the nature of the customers, loyal customers are more important that the others. It is not a wrong decision to dismiss a nagging customer.It is very important to identify and fire the customers who are
drilling hole in your profit margin before they suck the last dollar
from your bank account. You don't have to be harsh or rude to your
customers but you can politely ask them to try others options.
|
|
Customer service is an integral part of our job and should not be seen as an extension of it. A... |
|
|
713 referals
14 votes,
510 views
|
|
|
|
The country's largest hypermarket chain Big Bazaar, part of the Kishore Biyani promoted Future... |
|
|
1021 referals
28 arguments,
791 views
|
|
|
You have often heard it said that "It is five times more profitable to spend your marketing... |
|
|
363 referals
89 arguments,
2978 views
|
|
|
|
|
|
|
|
|
Why is using email marketing services sometimes a better option than direct mail? There are many... |
|
|
0 referals
4 comments,
221 views
|
|
|
Many advertisements come and go.. Few make an impression on our mind.. Impression might be good... |
|
|
1677 referals
20 comments,
643 views
|
|
|
Samsung a giant market players in Electronics items, as well Samsung is now playing very... |
|
|
179 referals
8 comments,
154 views
|
|
|
|
|
They should be punished.. yes .. but who will punish them.. big question isn't it.. let us stand up and go against them.. create an Egypt in India.. Will we do that?? No we will wait for world cup and than T20 to end and then something else... |
May be, but I don't think they would fit into corporate field. Corporate workplace is very different for what they have worked. So fitting into it is very difficult. |
Gone are the days when students used to sit in a class and a teacher used to take a class which consisted of nearly 50 people in it, irrespective of what students learned after each hour a new teacher would come and take a different subject.... |