Franchise, Brand & Consumers

Hereby i am sharing with you an article on Apparel & Garment Industry. I did survey in Bhavnagar city (Gujarat) on dated 2-9-11. So, I am sharing about apparel industry and its scenario as well as i found conclusion.

Segment:- apparel , Man's wear, ready made cloths

Region:- Bhavnagar cit (Gujarat).

Brief about survey and concept:-

Before, 3-4 years ago, a time was there that consumers were buying cloths from local shop or outlet during festival time as well as off season time. They were not focusing on any specific brand and at that time, there were available more number of outlets. Suddenly, Franchise concept is came in Indian market. Slowly Slowly, this concept is became very popular as well as also made huge awareness of this concept. Today, Franchise concept is going well ans people are doing business very well on this concept (Franchisor & franchisee).

Franchise concept is running majority many industry but especially apparel, consumer durable, education, telecom service provide / mobile handset, FMCG, Electronics, Computer (IT), Finance service etc. In all these industry , this concept is running well.

I found Local shop or outlet are converting in to now Franchise segment as well as consumers are becoming brand conscious. before 4-5 years, there were only 2 branded outlets available in Bhavnagar city. (Raymond & peter England  suiting shirting outlet ).

But now  On date of 2-9-11, i found ready made brand outlets Blue buddha, Mufti, Lee, Aarvi denim, TQS, Pantaloon, Cantabil, Jade Blue, Kuotons , Provogue, Allen Solly,Levis, Color plus and Arrow. All these are franchise outlet which are mentioned. Day by day, more and more franchise outlet are coming. We can see clearly growth and how convert this from local shop to brand.

Still local shops are available and mostly village people are buying from local shop. But, village people are also converting very slowly into brand.

Conclusion:- Increase the franchise business in non-metro city. Company is giving an opportunity to person who want to start own business. And Company also want to establish own brand in every city as well as company are more focus on franchise because company feel that the person who is belongs to own city and he is very well aware his city. Therefor, he can run better and company are ready to support him on this concept. Local outlet/shop are converting in to brand.

I feel , this concept is applied everywhere in small city and city is also became branded , new developed.

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