Build your professional network on facebook via our app Go to app
 
 1 of 12 in Topic  Next >>
Topic : Advertising is the key
  Rate : 
Posted in Community :

Marketing & Branding

 
Industry : Pharmaceuticals Functional Area : Branding
Keywords :

deodorant

Activity:  11 comments  156 views  last activity : 10 14 2011 08:22:03 +0000
 Refer 2047
Share
 
 
 

Now, deodorant brand is also using free promotional strategy. Uptill we are facing free promotional strategy in "Personal care, skin care, snack.Food, beverages, (FMCG sector)... Now deodorant brand have started use 33% free ..

No. of brand in Deodorant:- Set wet, Axe, Addiction, Zatak, Kustody. Rexona, park Avenue etc. These are major players in deodorant market and these are also leading brands.

 

Strategy part:- Now brand "Set wet" has started 33% free promotional strategy in deo. Yet no any other brands have started. But others may be start near in future.We are facing frequently many deo dorant brand ad in tv and many time we called surrogate ad, even also govt. executed some policy ,banned on such ad etc. Today, such brands ad are increasing and other new deo brand also started ad in tv. So, maintain the brand identity, push the brand, stay in competition "Set wet" using this strategy.

Use:- The use of deo is harmful for  our skin and still people are consume the deo, buy this brands (Especially Young and middle young, age 18 to 30 years) . Ingredients or contents are using in such deo which is harmul for our skin. I have read the contents many alchoholic and other chemical are mixed.

So, why people are use it? Direction of use also shown in the bottle. There are other ways also available.

Perfume market is going down slowly and convert into deodorant market. Unfortunately ad of set wet is not available, so i could not put link. But i have seen ad 33% set wet in various channel.

 

Share your views...

 Top Comment : Purvi Ghosh   | 07 21 2011 09:23:42 +0000
One should not use Deo on clothes. It decolourized them. It is harmful only when used in excess. Right method is to keep it 15 inch away from body. If you are allergic one of the ingredient used in a particular deo figure out which deo is better for you. Now about the ads.. 33% extra is due to market competition. Companies have to use some or the other marketing tactic to get more customers and free and extra are the best bids here. How would our industry work without that?
 
11 comments on "Free Free Free 33% in Deo dorant now"
  Commented by  Nilesh Jain, Project Manager, A Leading Media/Telecom Co.    | 07 22 2011 11:26:57 +0000
Rating : +1 
Good insights by many of you.
Looking at the ads I feel there is a competition to make ad more-n-more erotic one.  But what kind of links they want to establish by such ads?  How many of the users experienced the things shown in ads after applying duo of a particular company?
1) Should we use it?
2) What are the after effects?
3) If we can answer two Qs, then quantity comes.

Anyways, let the users enjoy duo/ad/effect... ;-)
  Commented by  SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd    | 07 22 2011 06:39:56 +0000
Powder & appreal perfume are the best form to feel fresh than deodrant, & are the ultimate choices over deodrant for me.
Thanks for sharing it, Virag & thanks for referral, Purvi & Ajay.
  Commented by  Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer    | 07 22 2011 05:00:12 +0000
Thanks,Purvi,you summation tells every thing.Thanks,for advice.
  Commented by  puneet kaushik, Operations Manager,Financial Analysis,hedging, NBFC    | 07 21 2011 18:57:58 +0000
purvi, thnks for advice.
  Commented by  AJAY KUMAR KHAITAN, Consultant    | 07 21 2011 13:22:36 +0000
What is Deo Dorant, plz tell me, I don't know what it is..., Where to apply & How.. LOL
  Commented by  Rathin Deb, Freelance Retail Consultant    | 07 21 2011 13:10:51 +0000
Thanks Purvi for referral. At any given time one has to place order of 50000 cans in each variety and with the competition hotting up every body is offering 33% extra and this will become slandered size in future. 
  Commented by  konkan Singha, Head- Talent Acquisition (IT), OptedJobs    | 07 21 2011 11:03:41 +0000
Rating : +1 
Please do not use Deo-spray. Gone are the days when both the opposite sexes got attracted to each other via pheromones. Now people find the body-odor disgusting and use Deos instead to cover up. I do not use Deo-spray so, I am not at all interested in the commercials with promotion or whatever. Just trying to be natural and true to myself... methinks...:) 
  Commented by  Sairam. M, System Administrator    | 07 21 2011 10:25:31 +0000
ITS A FLAMBOYANT STYLE OF LIVING.


IF ANYBODY WANTS TO FLAUNT THE LIVING STYLE, THEN CAN USE ALL THE PRODUCTS MENTIONED ABOVE, BUT ONE SHOULD BE AWARE OF ITS HARM.  OF COURSE, EVERYONE WANTS TO BE STOOD OUT FROM THE REST OF THE CROWD, BUT CLANDESTINELY SOMEWHERE IT IS HARMING YOU, THEN WHAT IS THE MEANING OF USING SUCH PRODUCTS. 


THANKS FOR REFERRAL...........




  Commented by  Purvi Ghosh, Marketing analyst, Percept Advertising    | 07 21 2011 09:23:42 +0000
Rating : +2 
One should not use Deo on clothes. It decolourized them.

It is harmful only when used in excess. 

Right method is to keep it 15 inch away from body.

If you are allergic one of the ingredient used in a particular deo figure out which deo is better for you.

Now about the ads.. 33% extra is due to market competition. Companies have to use some or the other marketing tactic to get more customers and free and extra are the best bids here. How would our industry work without that?
  Commented by  Munshi Ramchand, Chief Muni/CMD/CEO, Agastya Muni Inc    | 07 21 2011 05:39:55 +0000
Well, in that case everything is harmful - like toothpaste, soap, shampoo, creams, lotions, aftershave etc etc. The only precaution that you can take is NOT to apply deo directly on your skin but try to put it on your dress.
  Commented by  Rohit Thakur, Sr. MEP QA/QC Engineer, QA/QC INCHARGE, CONSTRUCTION SPECIALIST-MEP    | 07 21 2011 04:15:27 +0000
Knowing that the usage of Deo is harmful to our skin, we still use it because we dont have any other alternate choice other than perfume which is very expensive (a good long lasting perfume i.e min. 12hrs fragrance). if anyone can suggest here would be appreciated.
Add your comment on "Free Free Free 33% in Deo dorant now"

Rate:
Submit
Leading recruitment firm
Leading recruitment firm
Viewers also viewed
Azim Premji to start two free schools in every district. We do not value anything which is free,...
 
2320 referals 50 arguments, 946 views
A new proposal is being made from India's drug regulator where the ads of morning after pills...
 
218 referals 74 arguments, 3210 views
We should remove totally plastic bags vs plastic bags are part and parcel of our life
 
383 referals 19 arguments, 739 views
more...  
Recent Knowledge (108)
By Lori Bongiorno How much radiation does your cell phone emit? It's easy to find out the answer...
479 referals 15 comments, 11410 views
I found this while I was checking a friends blog and accidently bumped in to this..  ...
 
2903 referals 32 comments, 754 views
  Beautiful Thought by Lord Buddha     Once Buddha was traveling with a few of his followers....
 
1066 referals 30 comments, 895 views
more...  
More From Author
Normally whenever we talk about our childhood with our friends, relatives, family or colleagues , it always recall our childhood things. Childhood is such things that never come again and memorable forever ... Nice poem ..Thanks Pooja ma'm
Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required...
Brigedier sir i agree with you that it need to get more experienced n experts members who can generate debate/discussion, provide good n valuable information etc. But sir one thing is that very less member can enable to participate on too-step due to...
more...