| Topic : Advertising is the key |
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Marketing & Branding
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Activity:
11 comments
156 views
last activity : 10 14 2011 08:22:03 +0000
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Now, deodorant brand is also using free promotional strategy. Uptill we are facing free promotional strategy in "Personal care, skin care, snack.Food, beverages, (FMCG sector)... Now deodorant brand have started use 33% free ..
No. of brand in Deodorant:- Set wet, Axe, Addiction, Zatak, Kustody. Rexona, park Avenue etc. These are major players in deodorant market and these are also leading brands.
Strategy part:- Now brand "Set wet" has started 33% free promotional strategy in deo. Yet no any other brands have started. But others may be start near in future.We are facing frequently many deo dorant brand ad in tv and many time we called surrogate ad, even also govt. executed some policy ,banned on such ad etc. Today, such brands ad are increasing and other new deo brand also started ad in tv. So, maintain the brand identity, push the brand, stay in competition "Set wet" using this strategy.
Use:- The use of deo is harmful for our skin and still people are consume the deo, buy this brands (Especially Young and middle young, age 18 to 30 years) . Ingredients or contents are using in such deo which is harmul for our skin. I have read the contents many alchoholic and other chemical are mixed.
So, why people are use it? Direction of use also shown in the bottle. There are other ways also available.
Perfume market is going down slowly and convert into deodorant market. Unfortunately ad of set wet is not available, so i could not put link. But i have seen ad 33% set wet in various channel.
Share your views...
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Normally whenever we talk about our childhood with our friends, relatives, family or colleagues , it always recall our childhood things. Childhood is such things that never come again and memorable forever ... Nice poem ..Thanks Pooja ma'm |
Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required... |
Brigedier sir i agree with you that it need to get more experienced n experts members who can generate debate/discussion, provide good n valuable information etc. But sir one thing is that very less member can enable to participate on too-step due to... |
