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From fields to a BPO in 6 months !!! by Gargi Sinha, Senior Consultant, Hewitt Associates

From fields to a BPO in 6 months !!!

By : Gargi Sinha, Senior Consultant, Hewitt Associates
Industry : ITES / BPO / Customer Service Functional Area : Business Models
Keywords :

women

bpo

fields

rural india

village

Activity:  18 comments  206 views  last activity : 08 14 2011 19:55:22 +0000
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This is a one of its kind story.. Very motivating.. and TRUE...

A first-of-its-kind women-only BPO started by 'Harva' in a Haryana village is all set to harness the rural talent while changing the rigid mindset of the people, transforming rural economy.

Tikli, Haryana (WFS) – Just six months ago, Puja, 18, and Bimla Devi, 35, spent their day cooking meals, tending to cattle and working in the field -- the everyday routine of village women across Haryana. Never in their wildest dreams had they imagined that they could one day be sitting in an office working away furiously in front of a computer.

Today, this is the remarkable reality of hundreds of women in Tikli and Aklimpur villages. Their agrarian way of life has not changed – they still cut fodder for their cattle and clear the cow dung -- but they are now equally adept at using a computer. They work in a business process outsourcing (BPO) centre which has set up shop in the heart of their village. A first-of-its-kind women-only rural BPO in India, this centre was started by 'Harva', which stands for harnessing value of rural India.

 

http://www.indiatogether.org/women/images/2010/wom-bpojobs.jpg

"I never thought I would be able to work on a computer. It was a big thing for me. But now working on the keyboard comes so easily to me. We come here for eight hours and do our job. I'm so proud of myself," says Puja. 

 But accomplishing this was not easy. Getting these women to step out of their homes was no mean feat. It took a lot of persistence to get them to break the rigid cultural and social barriers of their male-dominated society. It was the persuasive powers of Ajay Chaturvedi, a banker, who is a business management graduate from the University of Pennsylvania and an engineer from BITS Pilani, that worked like magic on these women. "When we heard of Ajay's proposal we were elated that we would be trained and get jobs," recalls Puja.

Training was provided free-of-cost and during the course they learnt about office culture and etiquette, basic English and communication skills, apart from Microsoft Office computer applications. Initially this was difficult for them, recalls Archana, 29, who has a 12-year-old daughter and a one-year-old son. "We were shy, a bit hesitant and all of a sudden had to deal with machines and technology. But gradually, with training and motivation, we picked up fast," she says.

So here stands the motivation by a man behind success of so many women. We  too need to take a lesson from this.. Shouldn't we?? 

A first-of-its-kind women-only BPO started by 'Harva' in a Haryana village is all set to harness the rural talent while changing the rigid mindset of the people, transforming rural economy.
Tikli, Haryana (WFS) – Just six months ago, Puja, 18, and Bimla Devi, 35, spent their day cooking meals, tending to cattle and working in the field -- the everyday routine of village women across Haryana. Never in their wildest dreams had they imagined that they could one day be sitting in an office working away furiously in front of a computer.
Today, this is the remarkable reality of hundreds of women in Tikli and Aklimpur villages. Their agrarian way of life has not changed – they still cut fodder for their cattle and clear the cow dung -- but they are now equally adept at using a computer. They work in a business process outsourcing (BPO) centre which has set up shop in the heart of their village. A first-of-its-kind women-only rural BPO in India, this centre was started by 'Harva', which stands for harnessing value of rural India.
"I never thought I would be able to work on a computer. It was a big thing for me. But now working on the keyboard comes so easily to me. We come here for eight hours and do our job. I'm so proud of myself," says Puja. 
 But accomplishing this was not easy. Getting these women to step out of their homes was no mean feat. It took a lot of persistence to get them to break the rigid cultural and social barriers of their male-dominated society. It was the persuasive powers of Ajay Chaturvedi, a banker, who is a business management graduate from the University of Pennsylvania and an engineer from BITS Pilani, that worked like magic on these women. "When we heard of Ajay's proposal we were elated that we would be trained and get jobs," recalls Puja.
Training was provided free-of-cost and during the course they learnt about office culture and etiquette, basic English and communication skills, apart from Microsoft Office computer applications. Initially this was difficult for them, recalls Archana, 29, who has a 12-year-old daughter and a one-year-old son. "We were shy, a bit hesitant and all of a sudden had to deal with machines and technology. But gradually, with training and motivation, we picked up fast," she says.
So here stand the motivation by a man behind success of so many owmen. We  too need to take a lesson from this.. Shouldn't we?? 

 Top Comment : SHRIKANT MANOHAR DANKE   | 03 07 2011 08:36:17 +0000
Hats of to Mr. Ajay Chaturvedi & his vision & applauds for all the women who broke the barrier of this so called a society. Thanks & credit to their efforts, for becoming cause to rural development & national growth. Please keep it up. & thanks for this nice posting, Gargi. Keep posting.
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18 comments on "From fields to a BPO in 6 months !!!"
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  Commented by  Nitin Mehra, Software Developer, ROBOMAN MICROSYSTEMS    | 04 04 2011 21:40:55 +0000 
you are right. Actually Technique is not in books it is in mind. if anyone has the mind he can learn the technique. But in the corporate world people think that the villeger can not do anything. I would like to introduce here a special kind of lamp that has the CFL and is able to work many hours with the cow waste. The Lamp is prepared for the area where electricity is not there. Niruttam Kumar Singh and Harvansh Yadav, a student-teacher duo from Gangagarh village in Bulandshaher, Uttar Pradesh, have made a cow dung battery that lights up electric bulbs, charges mobile phones and brings alive radios! for full article you can go here: http://articles.timesofindia.indiatimes.com/2007-01-23/ahmedabad/27872244_1_cow-dung-mobile-phones-cow-urine    Even The scientist from IIT are curious to see that. how you did that. they ask from them. So We can not think that creativity only lives in AC Rooms.
  Commented by  Jaygopal Raghavan, Marketing Manager, Landmark Group    | 04 04 2011 17:35:44 +0000 
Indeed it is a wonderful thing and like our world cup triumph, this too needs to be celebrated. But spare a thought and hope the women also tend to their regular jobs. Somehow in all this mad rush for stepping into the spotlight, we (both men and women) seem to be forgetting our basics - agriculture.
  Commented by  JAGADEESAN S, Project Leader/Managing Consultant, Project Consultant    | 03 16 2011 11:58:05 +0000 
interest to join same kind of assignment
  Commented by  manish kumar, freelancer    | 03 16 2011 06:59:39 +0000 
awesome motivational story, thanks for posting here
  Commented by  Yogita Jaywant Patil, XML Associate, Trac Mail    | 03 15 2011 16:29:58 +0000
Rating : +1  
nice. simply nice. it shows that one idea and motivation can change the life of the people
  Commented by  NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD    | 03 15 2011 15:35:20 +0000
Rating : +1  
Hats-off to Mr.Ajay who has changed their way of life with giving the proper moral support to the girls who are also very happy in their assignment. Where there is a will and there is a way to achieve in life. Thanks for the referral Ms.Gargi Sinha. Marching towards the ray of hope and the girls will achieve.
  Commented by  SAIRAMMADDIPATI, SYSTEM ADMINISTRATOR    | 03 12 2011 13:42:40 +0000
Rating : +1  
MR.AJAY CHATURVEDI HAS DONE A PRAISEWORTHY JOB BY GETTING THESE WOMEN TO INFORMATION TECHNOLOGY.  THE ENCOURAGEMENT WHAT HE HAS GIVEN TO THESE WOMEN ARE NOTEWORTHY.   I AM LOOKING FORWARD TO WORKING AT SUCH RURAL BASED BPOs.   THANKS FOR SHARING GARGI.
  Commented by  KALIYAMOORTHY, Oil & Gas Area Coordinator, Undisclosed    | 03 09 2011 13:30:05 +0000 
Very nice to hear. How many villages are there to gear up like this?. It's the personal interest & motivation of Mr. Chaturvedi. We need many more like him to make women to be trained and enhance their living better.

A parallel scenario can be the " MAHILA KULU (SELF HELP WOMEN FORUM)running in Tamilnadu where these women are trained in making Handicrafts material & sold to public at reasonably  economical cost through Govt provided shops.
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 03 09 2011 06:14:18 +0000
Rating : +1  
Dear Indranil, thanks for your comment & support. Be in touch through insight, ideate, & debate.
  Commented by  Santosh Gupta, Research Consultant    | 03 09 2011 06:09:55 +0000 
I think its a story of Tikli live.
Don't you think it should be on Digital Media ??
Rating : +1  
thanks for sharing this motivating story. it should be an eye opening to many BPOs who always think that BPO works out only in cities and in its culture.  All big BPOs should see this movement and should extend their centres in villages and towns to extent possible at least the activities which requires minimum skills if outsourced to towns and villages it will really change the rural economy of our country.
  Commented by  rakeshbhatnagar, GM Projects., wig brothers india pvt.ltd.    | 03 08 2011 15:18:33 +0000
Rating : +1  
SALUTE TO MR. CHATURVEDI FOR HIS VISION AND THE JOB HE DID FOR UP LIFTMENT OF RURAL WOMEN.
  Commented by  Rathin Deb, Business Alliances Manager, Tower group of companies    | 03 07 2011 12:54:56 +0000
Rating : +2  
A very good idea makes interesting reading.
  Commented by  Indranil Bhaduri, Managing Director, Centre For Sales Excellence    | 03 07 2011 10:51:56 +0000
Rating : +3  
Dear Shrikant Manohar Danke... Your referral is very relevant to upcoming spirits of Indian Entrepreneurship!Thanks for referring interesting article.

Gargi ,You have made the spirit of women stronger for by enclosing live photographs  of working women at Tikli.
  Commented by  RENJITH K K, HR Officer, Hindustan Petroleum Corporation Limited [HPCL]    | 03 07 2011 09:56:07 +0000
Rating : +2  
This is a wonderful example of innovative idea and accessing the cost benefit in rural areas. The person who has employed them might had to give millions as salary if he had established in a city like Mumbai/Banglore/Hyderabad.. With this he has given it a social cause and established his brand image. He is notonly helping himself by employing less expensive employees but providing a better fortune for the village girls. A perfect Win-Win situation. 
Kudos....
Rating : +2  
Thanks Gargi! Ajay has displayed that everything is possible.......hope we still manage to get food a few years from now......given that these truths are emerging
  Commented by  Capt. V.S. Kartik, CEO/MD    | 03 07 2011 08:40:39 +0000
Rating : +2  
Thank You Gargi for the referral.
Yes this is absolutely stimulating. This is a classic example of channelizing raw potential into a very successful enterprise. I am mentally moving towards such an idea also - to touch the lives of a few and make a difference to many - just waiting for the right opportunity.
I will keep my contacts informed of the idea whenever it is implemented in the near future
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 03 07 2011 08:36:17 +0000
Rating : +2  
Hats of to Mr. Ajay Chaturvedi & his vision & applauds for all the women who broke the barrier of this so called a society.
Thanks & credit to their efforts, for becoming cause to rural development & national growth.
Please keep it up.
& thanks for this nice posting, Gargi. Keep posting.
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