| Topic : Various Branding strategies |
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Posted in Community :
Marketing & Branding
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Source : http://www.globalbrandstrategy.com
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1 comments
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last activity : 07 06 2010 20:18:04 +0000
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The recent times have seen an explosion in the number of the brands available in the market, thanks to opening up of global markets and the resultant increase in competition. This proliferation of global brands has brought in its wake a new set of challenges.Asia because of the American hegemony in the world economy;
Thus the key issue for the brand managers is how to deal with a brand when it stretches across multiple societies and geographies.
There cannot be a universal conclusion on the debate but understanding the brand more humanistically will provide a scope for better implementation of the brand strategy to suit the local as well as the global needsTrackBack URL:
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Commented by
Sourav Chatterjee, IT Engineer- CMC Limited-ATata Enterprise
| 07 23 2008 00:41:03 +0000
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