Marketing & Branding |
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last activity : 08 05 2010 05:23:31 +0000
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When we talk about Emerging Market naturally our focus sights on “BRIC” countries Brazil, Russia, India & China but in reality there are other emerging market economy also that will grow very fast in the coming decade or so. Those countries are Czech Republic, Hungary, Indonesia, Lebanon, Mexico, Poland, Russia, Singapore, South Africa, South Korea, Venezuela, Vietnam, Malaysia, Saudi Arabia, Thailand, Turkey & Egypt.
At present we have two global power house Europe & America however after the emergence of emerging market economy we are going to have 3 global power house Europe, America & Emerging Market that will compete against each other, trade with each other and create partnership with each other to grow and serve the global economy.
Till the last decade there were only 20 emerging market multinational in Fortune 500 list but now more than 70 emerging market multinationals are in Fortune 500 list. This shows that emerging market multinationals are spreading their legs very fast and the emergence of IT has provided more impetus to it as world becomes flat and boundaries are narrowed.
Now the question arises how emerging market multinationals will compete with developed worlds multinationals. what are the challenges they have to face? What kind of operating model they have to develop in order to compete in global environment? Similarly after the acute financial crises & expected low GDP growth trajectory for long period of time what will be the business strategy of developed market multinationals to compete globally?
There is a great divergence between Emerging Market & Development Market. How they will compete in each others market? In the normal circumstances there is huge difference between operating models of both the economy. How they will achieve economies of scale? Does they require global operating model? Answer is. . . . . .
Please follow my blog URL to read the complete story about Global Operating Model of Emerging & Developed Market Multinationals.....
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