Marketing & Branding |
Business & Strategy |
leaders-in change management |
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Source : http://www.slideshare.net
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last activity : 08 05 2010 05:23:32 +0000
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When large organization diversify themselves into different business units then after sometime it becomes very tough to allocate cash to businesses. GE is one of the organizations that find itself in this kind of situation when their business grows to 150 separate business units.
GE developed 9-box matrix strategy to manage portfolio of business but after 2008 recession there will be huge turnaround in world economy and global economy will shift from US/EUROPEAN region to APAC region.
In that case traditional matrix couldn't provide much help, organizations need to follow granular approach for Investment/Divestment. It makes us to develop advanced 2-way 9-box matrix strategy.
Please follow below mentioned link to see my presentation.
http://www.slideshare.net/deepakagrawal2009/granular-business-portfolio-matrix
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