Great Innovation + Break market clutter + brand extension + Make more Strong Brand Equity = HAJMOLA (MINT MASTI)

Shayad ye pet ki batti jala de... :)

Thanks sir once again... yes, Hajmola is very good brand leader and making more strong brand image by introducing such innovative product. This is the first product in digestive candy market with mint. It can able to influence other mint candy market.

For as long as I can remember i havent had a digestive candy other than Hajmola!! Now with this path breaking news from Virag, I agree to his resultant score!! I am in awe of you Virag and also Mr. Muralidharan!!

thanks once again, you are adding to my knowledge every day :))

Welcome Mr. Virag

Thanks you so much srinivas sir. I will do it sure. Thanks also Thanks to Murli sir for guidance and suggestions.

Mr. Virag you received a beautiful suggestion from our beloved friend Mr. Muralidharan.  This is the best example and advantage of having good friends around.  In continuation of the suggestions of Mr. Muralidharan, my suggestion to you  to send your observations on this particular product along with your CV to Dabur.    Be confident enough.  I would like tell you a small story about Mrs. Narayanamurty (Wife of Infosys founder chairman).  In an interview she herself shared this information.  There was an advertisement for a particular post from TATA company. The condition that the post was meant for only Males.  Mrs. Narayanamurty, found that  she got every qualification for the job advertised and she has the confidence required to hold the post.  But the condition annoyed and made her to write a letter to JRD TATA, the then Chairman of TATA group expressing her feelings on the conditions for the post advertised along with her details of qualifications.  She received reply to the letter along with  appointment order.  Her courage to hit at JRD got the job. What do you think now.  Go on, you can win. All the very best.

Thanks sir. but i have lack of experience so i cant apply there. I am very much interested in branding subject but lack of some practical experience , i can not apply.

Virag, You have spent some time to analyse this market. Since you have an acumen to dissect and analyse products with their strengths and weaknesses, why don't you do little more to exploit your knowledge in this segment to monetize!  You may write to Mr. Rajiv John, DGM, Marketing, Digestives, Dabur India, who has plans to aggressive in-market merchandising along with promotions in colleges and offices!

Good survey Mr. Virag! I am sure if DABUR had looked at your survey .....they would have hired you for their marketing campaign. all the best! 

Good article. Dabur is a trusted and household name in India. Surely Dabur will win an impressive share in the market.