Marketing & Branding
|
||
|
Activity:
10 comments
148 views
last activity : 10 23 2011 04:30:22 +0000
|
||
|
|
Brief:- Yes, great innovation made by Dabur company ,Brand Hajmola. Dabur entered into confectionery candy segment and mad innovation Mint base candy + Digestive. so, we can say that this is really innovation and first candy in India Digestive + Mint base. Dabur has launch new product "Hajmola Mint masti" recently to extent its Hajmola candy brand portfolio as well as to build up strong brand in market.
New product launch:- Brand "Hajmola Mint Masti" candy by Dabur company
Segment :- Dabur entered Confectionery segment
USP and innovation:- First candy includes "Digestive + Mint base"
Mint candy market:- Total mint base candy market Rs.500 crore
No. of market players:- Perfetti van Melle (Chlor mint), ITC food (Candyman & Mint O-fresh), Cadbury (Halls), Parle (Clovemint), Nestle (Polo) and other some local players.
Brand leader:- Perfetti van Melle (Chlor mint) , hold 20 % market share in mint bas candy market. And then ITC and Cadbury followed 2nd -3rd position major.
Strategy Execution:-
We can definitely say that it is good challenge taken by Dabur and it is not easy to break the other branded mint candy. Dabur has targeted majority young adult male. Dabur will break the clutter of and increase the competition for other mint candy brand. This brand "Hajmola Mint masti" is multipurpose use digestive + mint and for Dabur this is core idea to break the market. Today, dabur Hajmola are available in 2 flavor digestive candy "Aam and Imli". From which "Imli flavor has 75% covered while "aam flavor 25 %.
Hajmola digestive tablet has 60 % market and 40% market of Hajmola candy.Hajmola itself is very strong brand in digestive candy market and for Dabur it is easy to push this new mint base brand. Dabur will give good effect in market. Majority consumers (young,corporate proffessional young are using mint base brand after smoke (esp.chlor mint). For Dabur, it is very good opportunity to cover and break the mint candy market.
Tough Challenge will be for Dabur (Hajmola Mint masti) and Other competitors brand. Let see Dabur will get success or not....As per my opinion it will success...
Share your views........
|
|
In a blind test unbranded entities fare better than branded entities . I market a detergent... |
|
|
0 referals
5 arguments,
168 views
|
|
|
With over a decade in the new mellinium. There has been a major change over in every aspect of... |
|
|
300 referals
8 arguments,
195 views
|
|
|
With the rise in competition retailers have come up with their own brands to compete with the... |
|
|
1029 referals
20 arguments,
304 views
|
|
|
|
|
|
|
|
|
Self -Realization Desire is the root of all knowledge, action and thinking. It is the cause of... |
|
|
200 referals
41 comments,
672 views
|
|
|
If you are staying in Maharashtra and especially in Mumbai, you must have gone to see the “Dahi... |
|
|
0 referals
1 comments,
118 views
|
|
|
Kingfisher is a big banner and we see this brand doing many things including lavish waste of... |
|
|
2283 referals
32 comments,
452 views
|
|
|
|
|
|
|
Normally whenever we talk about our childhood with our friends, relatives, family or colleagues , it always recall our childhood things. Childhood is such things that never come again and memorable forever ... Nice poem ..Thanks Pooja ma'm |
Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required... |
Brigedier sir i agree with you that it need to get more experienced n experts members who can generate debate/discussion, provide good n valuable information etc. But sir one thing is that very less member can enable to participate on too-step due to... |