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Industry : Telecom/ISP Functional Area : Innovation
Activity:  0 comments  282 views  last activity : 07 06 2010 20:18:04 +0000
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 Abstract:This particular idea is related to deriving a revenue stream through advertising and customized alerts/contents to the mobile users when they are into a specific area defined by Pico-LA The proposed strategy suggests: ·         Defining a Pico-cell which may span over a small area say 100 sq meters or so.  (May require addition of a low power BTS ) ·         Defining a Pico-LA which consist only one cell, which is  Pico-cell ·         Enable or ensure when the subscriber enters into this Pico-LA, LU happens (Requires to over ride certain LU optimizations if implemented in the network) ·         LU for Pico-LA to be used by application as a trigger for delivering contents to the subscriber  Targeted business area: Shopping mall, cinema hall, theater, market, fair, railway station, airport, IT park, Campus etc.  Technical aspects: 
  • Non GPS GSM phones could be targeted
 Innovation: 
  • Defining a Pico cell in a GSM network for the purpose of covering a particular area, further defining a LA containing exactly one Pico-cell, further the entry and exit to the Pico-LA to be identified by LU, further LU to be used as a trigger to deliver customized contents to the subscriber inside the Pico-LA
  • This Pico-LA can be extended to GSM network based security Zone, i.e. the particular area can be defined as a restricted area and based on LU certain or complete services may be disabled for the subscribers inside the restricted area. This method may be used as an alternative to mobile jammer
  Contents Examples: 
  • Welcome messages
  • Advertisement for particular outlet in side the shopping mall
  • Show timings or movie list for a multiplex
  • Special offer or SALE running for particular brand in nearby outlet
  • Train or flight schedule on a railway station or airport
  • Alerting to user if the Pico-LA is defined as a Cellular Restricted Area
  • Personalized service to subscriber inside the Pico-LA e.g. direction instruction in various language to reach a particular outlet/hotel etc.
 
 
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                       Abstract: This particular idea is related to deriving a revenue stream through advertising and customized alerts/contents to the mobile users when they are into a specific area defined by Pico-LA   The proposed strategy...
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