Marketing & Branding
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last activity : 12 30 2011 08:30:57 +0000
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A one day ago 27th December,2011, a giant beverages company Coca Cola has released new year campaign, and since 2009 Coca cola has been come up with global campaign with the punch line “ Open Happiness” which is going successfully as well as also coming with breaking clutter campaign. Especially, each festival is key part for Coca Cola that it can take good opportunity to established loyal & strong brand equity. One of the leading advertising agency McCann Erickson who is handle client Coca cola, as well this agency has already been given so many breaking clutter campaign which has got good response.
Campaign Brief: - Latest Coca Cola campaign has come up with “Umeed Wali dhoop, Sunshine wali Aasha” which is conveying message about positive thinking, contribute your happiness, make your day happy. Jingle as well as lyrics is so nice and touchable, children are singing in chorus form which maintain the message & gives inspiration. And, the campaign is ending with the punch line “Believe in happier tomorrow”.
Jingle:- “Umeed Wali dhoop, Sunshine wali Aasha…..”
Punch Line:- “Believe in happier tomorrow”.
Advertise Link: - http://www.youtube.com/watch?v=xMaT4vcBG6Y
The same other thing is that Coca Cola has also been released “Two Lamp and Contribute your Happiness” campaign on Diwali Festival (India). It was also breaking clutter and touchable campaign where convey message of happiness.
There is a little lack in new campaign that campaign is much focus on jingle than data presentation and data presentation is also showing in little fast speed where viewers may not get much time to go through it. It can make much better if data execution and jingle both worked well. But, here people will more like jingle than data, but it should be need to focus on both. Data representation is also one of the U.S.P for this campaign.
However, the positive message is conveying very nicely with happiness that gives enthusiasm as well as inspiration too. Another important thing is that rival company Pepsico has not executed any new year campaign as well since many time Pepsico is not came yet.
Open Happiness!!!
Happy New Year!!!
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