| Topic : THEORIES OF LEADERSHIP, MANAGEMENT AND MANAGEMENT RELATED |
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Activity:
35 comments
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last activity : 08 05 2010 19:18:32 +0000
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Hare & Tortoise
We all know about this story, which we read in our 2nd or 3rd standard. Still it is not be completed unless we reach to a conclusion or we can learn some management methodology. It continues…
This story begins with:
One day, one bet between hare and tortoise to reach a destination, whoever will reach first there, will win. Tortoise told hare that he can not run fast but he will try to win this race. Race starts at scheduled time; hare runs fast as possible as he could. Just before the destination he estimated that he could reach within five minutes time and tortoise could not reach to this place at least in next four hours. He thought that if he wins the race in tortoise presence it will be fun full. Hare decided to take rest below the shade of tree, which is very near to target, and went to sleep. Now look the continuous and steady efforts of the tortoise. Tortoise never left behind and continued to walk, he reached to the destination, saw hare was slipping, cross the hare and reached to the target. Tortoise woke up the hare and said he won.
Hare felt guilty that though he is having such a strength but due to silly mistake of ignorance he lost the race.
We learned “ Slow and steady wins the match” in our books,
but management tells us “never do the silly mistakes, do not over estimates our strengths and competitors weaknesses.”
Chapter 2 starts from here.
Hare learned that he had committed a mistake and he should rectify it. He again went to tortoise and asked for again a race to reach a same destination. Tortoise agreed.
On scheduled time race started, now hare with the same enthusiasm run fast as possible as he could make, he was surprised that every mile stone he found a tortoise. Even before a last mile stone he found again a tortoise, but he run fast and won the race.
Tortoise was knowing that with his current strength he could not win the race therefore he used his friends at all mile stones. Here we call it “DUPLICACY OR MULTIPLING OF STRENGTHS.”
We learned “ Believe on our own strengths and effort lasting accordingly. Even if your competitor is clever and can go for any limit to win the race.” “NEVER SAY DIE APPROACH”
Chapter 3 starts from here
Now at this time tortoise find himself very helpless, as he was clever, again he decided to challenge hare for a race. He went to hare and asked him again for a race but on a different route. Unknowingly, hare ready for that.
On schedule time race started. Hare run fast as possible as he could and stopped at the side of the river. There was no way to cross the river; hare was stuck. Tortoise slowly moved to the river, crossed it and reached to destination. Tortoise won.
Lesson “ never jumped into immediately – like hare, study the situation and environment in which you are working”. “Utilize your unique strengths, set your own path to achieve the goals” – like tortoise.
Chapter 4 starts from here
Now both became good friends, hare had thrown an idea; asked tortoise “ why not both of us jointly do this race on same route and find out how we can meet it before time.”
Tortoise agreed; on land hare kept tortoise on his shoulder and reached to the river, in river tortoise brought him and crossed the river. When they reached they found that due to joint efforts they met the target unexpectedly early.
Lesson “Unity works always”, “try to minimize the weaknesses by adding other’s strengths”. Acquisition, mergers are the solution to fight with rivals or competitors.
Pepsico South California was facing the problem of business % reduction in 1967. Their rivals Coke had introduced its soft drinks in 1962 and captured the Pepsico market by 30%. Newly joined Pepsico COO asked for market research report. He went through the all documents which was exhibiting the comparison of soft drinks only. It was like, for soft drinks
| Year | Pepsico market share | Coke Market Share |
| 1962 | 67% | 10% |
| 1963 | 68% | 12% |
| 1964 | 69% | 15% |
| 1965 | 60% | 26% |
| 1966 | 52% | 31% |
| 1967 | 48% | 33% |
He elaborated to his colleagues “ do not go for what Coke is doing, see what is the size of beverage market”.
Team came back with again a chart was exhibiting that 100% of beverage market is having distribution of, only 28% share of soft drinks, 10% of hot coffee, 15% of cold coffee, hardly 2% of tea, 15% of cold milk or shake, and rest for beer and wine. Coffee and other drinks had been delivered at ready counter except beer and soft drinks. These are available only in the hotels and restaurants.
COO decided to explore this beverage market instead of fighting for soft drink market with rivals. He had got designed coin freezers and introduced in the retail market. Sale boosted up like anything.
Why it is connected to hare and tortoise story???
Always look for our strengths and weaknesses first than compare it with competitor. It will give you different way of thinking for achieving the goals. Winners always do the same thing but in different manner.
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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interesting.... keep on posting such stories... |
Good one Malika... its an eye opener to our society.... though some people close their eyes behind logical and scientific thinking.... APPRECIATED |