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Functional Area : Branding
Activity:  8 comments  331 views  last activity : 08 25 2011 04:56:15 +0000
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Team Anna Hazare has done a good amount of SEO and SMM for their page to come in front while googling and also to brand their name.

 Top Comment : manish kumar   | 08 23 2011 05:06:11 +0000
wow! its a good organic seo without paying a single coin :) but what is the marketing plan of anna jee? anyway thanks for sharing on toostep,its a awesome search :)
 
8 comments on "Has anyone noticed the marketing strategy opted by Team Anna Hazare?"
  Commented by  Anna George, Web Analyst, NichePro Consulting LLC    | 08 25 2011 04:56:14 +0000
Thanks Sony. 
  Commented by  Sony Chandran, Business Development Executive, Browne & Mohan    | 08 24 2011 05:13:29 +0000
Rating : +1 
Team IAC has made use of every opportunity to market their slogan. Social Media and SEO were one among those powerful tools used by team IAC for publicity and it could see the result within few days. The global Alexa rank for the website (http://www.indiaagainstcorruption.org/) is 25,580 and Indian Rank is 714. This site was hosted on 17th November, 2010.  In such a short span of time, if the site ranking could reach a rank of 25,580, the amount of SEO and SMM done would be to great extend. As Mr. Muralidharan has told, a case study can be prepared based on this website to show how powerful SEO and SMM are in todays world. When we take Anna Hazare's example, people would find it easy to relate to the topic too. Thanks for bringing such a topic into notice Ms. Anna George.

Regards,
Sony Chandran.
  Commented by  Anna George, Web Analyst, NichePro Consulting LLC    | 08 24 2011 04:43:19 +0000
Rating : +1 
@Muralidharan - I think you are right. This can be used as a case study to show how effectively social media/SEO can be used to market one's objective and how fast could they achieve their goal.
  Commented by  Ardhendu Pal, Upgrading Knowledge Base, Researching in Computer Software/Hardware    | 08 23 2011 19:11:45 +0000
I doubt that team of Anna must have spent huge amount in order to draw continuous media capture.
Then Anna goes to a Reality show like any cheap publicity stunt.
Anna visits schools and teaches students corruption of which the child mind was still unaware he implants that idea.
Anna, just like a trashed and non civilized person barks with his counterpart Kejriwal against everything that too in public  over media to draw more attention.
Everyday he has new anarchist thought just to keep the fools following entertained.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 08 23 2011 18:03:51 +0000
Rating : +2 
Truly, a 12-member team of Anna's IAC used IT and social media to gyrate this movement.  This movement will be written in the annals of post-independent history.  This team used every method to keep the eyeballs of the world set on this movement.  Its really a wonderful achievement.  This model can be picked up by Institutions who teach visual media, internet and social media in their lesson plans as a case study to show how this really works in real time!  Thanks Ms. George for sharing this insight.
  Commented by  Makesh Sharma, Bio/Pharma Informatics-Associate/Scientist, Micros Labs    | 08 23 2011 14:41:52 +0000
Anna is very smart. Wish he was a little smart too.
Rating : +1 
wow! its a good organic seo without paying a single coin :) but what is the marketing plan of anna jee? anyway thanks for sharing on toostep,its a awesome search :)
  Commented by  Vinoy Scaria James, Travel Consultant, Guiders Mission    | 08 23 2011 05:01:45 +0000
It is a very well orchestrated movement, with people who have used the social media to their advantage.
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