"HATH UTHAO"

Now-a-days,everyone wants some change.They try to do something different , to look different from other. Face and values are not the part of this. This depends upon weightage given by others. When change comes,people start to look & understand from different angle and after some time they start to use/try it. This is the basic. Now the value of a pen is un-predictable.You can't meassure the real potential of a PEN.It depends on 1)who is using, 2)How are using,3)why is using .  The value changes from president to court,writer to examination hall and you can say everywhere.
 Salman Khan having a mass apeal from bottom line.Every sucecess come from the Mass. So this concept is better to envolve Salman khan for this.

gargi ur right

Thanks.

Thanks Reene for referral. yes sounds good.

Thanks For Sharing!

Thanx for the referral, Renne. And yes Virag, I agree that it's a good attempt - it might even bring about some good.

However, I agree with Mr. S. Muralidharan, a better brand ambassador would have been the author Chetan Bhagat who has written good youth-oriented books. He is quite famous for being the author of the story of the film "3 idiots". 

But the problem with many organizations is that they invest large amounts of money in someone already famous - thus making that person EVEN MORE famous. And then, this even-more-famous person can charge them even more money... and guess what, the organizations pay up. 

NO REAL SPINE.

youth wants a dynamic advanced system or not, thats not the major concern issue. the thing is that, the manner in which they reintroduced themselves in the market is an innovative style. Salmaan is an style icon and dynamism is an essential part of environment. Taking both into consideration, the concept has made.

Thanks Renne,

Yes Virag, Hath uthao.. an advertisement for Pen but the emotions involved are so high that we feel like getting up.. and yes Mr. Muralidharan they should have chosen someone else for this.. But the concept is awesome..

What it is? Now the Nautankibaaz will endorse the product meant for educated mass, this is really heartbreaking 

I still remember the ad done by Raveena Tondon - i.e. Likhte Likhte Love Ho Jaye!
Now it will reach new heights with Salman, as brand ambassodor.
Thanks for referral, Renne.& Muralidharan Sirji - as always - great ! 

Nice concept , catching the present trend prevailing in India.
Thanks for referral Ms Garhi.

Thanks Purvi madam , Gargi madam.....for sharing your views..

Our media always uses the best target emotion , this is good when it provokes youth for a purpose. This is good concept wise also.

Yes Virag, Hath uthao.. an advertisement for Pen  but the emotions involved are so high that we feel like getting up.. and yes Mr. Muralidharan they should have chosen someone else for this.. But the concept is awesome..

"WRITe to Change":) Great post, thank u :)

yes sir, true, brand ambassador need to change , and salman khan is also endorse so many brand. I think in todays scenario no need to keep popular bollywood celebrity if you want to build up brand. Thanks sir for your views.

Virag, good insight!  
PEN IS MIGHTIER THAN SWORD!  Whatever we write should create indelible impression in the minds of the reader.  It would have been apt, had then shown the PEN in the hands of OBAMA inking the order of eliminating OSAMA! 
Instead of Salman Khan, they should have chosen eminent writers to promote PEN (say, Rowling) to create lasting impression in the minds of children and young generation!  This is not a waist or banyan advertisement!