Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

HR Professionals |

Primetime News

 
By : S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation
Activity:  17 comments  397 views  last activity : 04 05 2012 07:00:41 +0000
 Refer 245
Share
 
 
 

If we analyse the nature of students' demand, what they want as customers are:

  • Expert Teaching
  • Quality Learning Resources
  • Well-structured Courses
  • Either Marketable Skills or a Strong Brand or even both
  • Flexibility
  • Fair Assessment

The concept that that all learning can be made fun and easy is flawed. Although it should be interesting, the task is to teach skills. It is difficult to get away with poor quality teaching any longer. However, in the area of assessment, there is insufficient objectivity and discipline at present. There is a strong case that all assessment should be anonymous and conducted at arm’s length.

WINNERS AND LOSERS

There are however a number of areas of new demand which fundamentally represent good news for those in the education sector who can ride the wave in a clever way:

  • the knowledge worker;
  • business advice;
  • the law;
  • health;
  • "edutainment";
  • financial planning.

Not everyone can win. Among the winners in these changing conditions are likely to be:

  • those who focus on their strengths;
  • those with a strong brand who knows how to use it;
  • niche players.

Among the losers:

  • generic universities with weak brands;
  • those who ignore students' needs;
  • those who don’t control costs.

 
17 comments on "Have we ever viewed Students as Customers?"
  Commented by  JOGINDER SINGH CHANDNANI, CSS (Customer Service Specialist), Infiniti Retail    | 04 05 2012 07:00:41 +0000
YES, when it comes the question of FEES
& NO when it comes to the question of providing not only infrastructural facilities but also the good exposure.

And one has to consider many other factors to answer that question?
Private or Public Institutions
Type of Education
Reservations
Ruling Government

Demographics of People & many more.
  Commented by  AMISH, Admin/Facilities Manager, VKVC    | 09 03 2011 11:40:45 +0000
My god! what world are your living in. Almost all modern day schools are business mechanisms - take for example - start an admission process - application fees, registration fees, deposits, tuition fees, miscellaneous fees (a hundred other forms of charges levied on the kids in the mask of fees), next the uniforms that have to be bought from the school or school prescribed store, next the notebooks and  text books - either school given or school prescribed ones, next the chartering of the transportation system, it is compulsory that you send your kid on the school bus, school picinics in the name of study tour, school activity makes you buy only the costliest and branded products for your kid and ultimately kid comes home and tells you it was not required or teacher did not ask for it, this goes on till that very thing is damaged or lost. Next school functions , you are asked to buy fancy dresses fo the school show a compulsory even if your kid does not want to participate, there is the extacurricular activity in the form of swimming costumes,karate dress, cricket dress and kit, roller skates, tennis raquet etc. And end of the year you have to pay for the donations so as to enable the child become conscious of the moral activity by helping society in the name of some vague NGO whose name is not found anywhere and they assure fora certificate, badges, trophy etc for collection records. What a way to fleece the poor parents whose only aim is to provide well round knowledge to his kid? There is no censure in these activities and if you protest you are asked to seek admission elsewhere or the kids marks are tampered with. So you become a meek consumer - a useless customer to the school. 
  Commented by  Srinivas suravajhala, Asst. Manager.    | 09 03 2011 11:34:06 +0000
A wise proposal. Thank you Mr. Muralidharanji for the insight. Class room teaching coupled with practical training shall be the teaching mode. The present class room teaching killing the innovation of the students. They are being forced to mug up the content to get good percentages and ranks. This teacher centered class rooms need to be changed. Curriculum shall be flexible at least for the PG students allowing them  to contribute more on their interested subject(s). However, the present examination pattern does not allow this. Exam pattern need to be restructured.
  Commented by  SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd    | 09 03 2011 10:55:15 +0000
Muralidharanji , your every posting shows your range & knowledge from different field & it is a total knowledge gain experience for people like me.
Please keep it up. & thanks for referral, Sir.
  Commented by  Atul Joshi, Branch Manager/Regional Manager, Oswal Industries Limited    | 08 07 2011 05:34:32 +0000
thought provoking should be tried
  Commented by  Makrand Bhave, Marketing & MICE, WIZCRAFT International    | 08 06 2011 09:13:03 +0000
Very thought provoking indeed!! I cannot agree that this is a sure shot formula for success, but can definitely say that if practiced, the results would redefine the nature of education and the way it is imparted.
  Commented by  Jaygopal Raghavan, Marketing Manager, Landmark Group    | 08 06 2011 07:37:27 +0000
Good analysis. If business approach all their target customers this way, then there will be no failure. Thanks for the ref Meena.
  Commented by  MS_Pi, Top Management, Confidential    | 08 05 2011 07:55:33 +0000
Good Analysis !!
  Commented by  JAYANTA KUMAR BORAH, B.Tech/B.E GRADUATE, Annamalai university    | 08 04 2011 14:17:07 +0000
A very good insight sir...
  Commented by  Murali Murugesan, Vice President - SMILE    | 08 03 2011 20:47:17 +0000
Thought Provoking Insight Sir.

To understand we need to what customer is.

In HR Management they say that the employees are their internal customers. So for every organisation employees are internal customers.
So In educational Institutions also professors and lecturers are customers of management and students are customers of Professors and lecturers. Here value is not in the money but in service delivery quality and customer satisfaction. If every professor works towards this goal then the institution will become model one. Only friends from academic line can say how much of these happening in today's institutes. 
  Commented by  Mathew Cherian, Research Associate/Analyst, Western Michigan University    | 08 03 2011 17:56:51 +0000
Today when I was hanging around the Classics section of Reliance Timeout, I was skimming through either Robert Burke or Epiricus, somewhere it was written "as an academician what is my sole responsibility, it is to make sure that I remove the inertia and resistance in my pupil". 
So whatever is done to achieve this will go a long way in improving our academia. It is a huge effort from the gurukulam type of education we still preceive here though our direction should be towards the Greek academic culture.
  Commented by  neha singh, Content Editor, Avestia Corp    | 08 03 2011 15:32:44 +0000
No, everyone can't be sold n bought. Its getting business down to school where they dont evn know what explotaitn means. Why shud children become overtly mature so soon? Y cant u wipe out the buness world for thinking like this!!
  Commented by  Probir Banerjee, Freelancer    | 08 03 2011 14:15:50 +0000
It is an interesting subject. However, I would like to add that there is a very acute danger to think students as customers (I do know that it is already happening at a rapid pace). I think if you consider students as customers, you become judgmental and thereby partial. You'd probably give more services to the student paying the most and ignore the one that cannot pay enough. That is why in country like Germany, they offer free education to all. 
  Commented by  Meena Deshmukh, Product/Brand Manager, Videocon Inds    | 08 03 2011 12:20:15 +0000
Rating : +1 
Nice observation and great insight sir.
  Commented by  Muhammed jabir rifai, Graduate in Mechanical Engineering    | 08 03 2011 05:20:29 +0000
Good insight sir. Thanks for sharing this.
  Commented by  Rathin Deb, Freelance Retail Consultant    | 08 03 2011 05:17:32 +0000
Rating : -1 
Muralidharan nice observation but I would like to add here that in teaching, even being weak, not losers since the demand and supply gap is still huge in our country. So every body gets away with it.
  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 08 03 2011 04:43:45 +0000
Yes, sir,i would like to add some more things  that if you will analyze, you will find so many institutes are providing too much facilities , the purpose is business-income for institute and the purpose is good learning-conviniency etc. for students.

Today's education are more n more trying to fulfill the demand of students by providing much facilities. They are now understand the demand of students and therefore high growth available in education field (In terms of business).

The other things that today , customize education are available in market for e.g. courses like Diploma in Animation, Diploma in Export-import, Diploma in architecture, Diploma in fashion design, Diploma in Hair care institute (VLCC institute), etc...so, such type of specialization and many private institutes are available in market.

Because, market is now watch to students  as CUSTOMERS....

Thanks sir for referal
Add your comment on "Have we ever viewed Students as Customers?"

Rate:
Submit
Viewers also viewed
only book knowledge vs good communication skills
 
24 referals 15 arguments, 1194 views
Recently Human Resource Development Minister Kapil Sibal expressed concern at the increasing...
 
687 referals 22 votes, 1277 views
more...  
Recent Knowledge (14)
In world of financial engineering , I have this information to share with you . Well the...
4 referals 3 comments, 747 views
A 28 year old, Divya Narendra, son of an Indian immigrant doctor couple in the U.S., has moved...
 
192 referals 24 comments, 5526 views
Military Strength: Comapre India and Pakistan Manpower and Ground Forces India has the second...
49 referals 9 comments, 67492 views
more...  
More From Author
Murthy sir, of late, I apologize for not contributing much to toostep.  Let me share my experience when I used to travel across the rural belt of Rajasthan, Haryana, Punjab, Uttarakhand and Madhya Pradesh. 1) Rajasthan - If you travel interiors of...
Robert Brault said "If man were relieved of all superstition, and all prejudice, and had replaced these with a keen sensitivity to his real environment, and moreover had achieved a level of communication so simplified that one syllable could express...
Thanks Mr. Murthy for sharing this very useful, but frightening, information.  Indeed, "India is shining"!  We still imagine. at this pace, we are dreaming to become super-power in 2020.  Those who prepared Vision-2020 document should re-think on the...
more...