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Activity:
17 comments
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last activity : 04 05 2012 07:00:41 +0000
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If we analyse the nature of students' demand, what they want as customers are:
- Expert Teaching
- Quality Learning Resources
- Well-structured Courses
- Either Marketable Skills or a Strong Brand or even both
- Flexibility
- Fair Assessment
The concept that that all learning can be made fun and easy is flawed. Although it should be interesting, the task is to teach skills. It is difficult to get away with poor quality teaching any longer. However, in the area of assessment, there is insufficient objectivity and discipline at present. There is a strong case that all assessment should be anonymous and conducted at arm’s length.
WINNERS AND LOSERS
There are however a number of areas of new demand which fundamentally represent good news for those in the education sector who can ride the wave in a clever way:
- the knowledge worker;
- business advice;
- the law;
- health;
- "edutainment";
- financial planning.
Not everyone can win. Among the winners in these changing conditions are likely to be:
- those who focus on their strengths;
- those with a strong brand who knows how to use it;
- niche players.
Among the losers:
- generic universities with weak brands;
- those who ignore students' needs;
- those who don’t control costs.
17 comments on "Have we ever viewed Students as Customers?"
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JOGINDER SINGH CHANDNANI, CSS (Customer Service Specialist), Infiniti Retail
| 04 05 2012 07:00:41 +0000
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AMISH, Admin/Facilities Manager, VKVC
| 09 03 2011 11:40:45 +0000
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| 09 03 2011 11:34:06 +0000
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| 09 03 2011 10:55:15 +0000
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| 08 07 2011 05:34:32 +0000
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| 08 06 2011 09:13:03 +0000
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| 08 06 2011 07:37:27 +0000
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| 08 05 2011 07:55:33 +0000
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JAYANTA KUMAR BORAH, B.Tech/B.E GRADUATE, Annamalai university
| 08 04 2011 14:17:07 +0000
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| 08 03 2011 20:47:17 +0000
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| 08 03 2011 17:56:51 +0000
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| 08 03 2011 14:15:50 +0000
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| 08 03 2011 12:20:15 +0000
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| 08 03 2011 04:43:45 +0000
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