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Topic : Indian brands vs. Global Brands
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By : joydip, Partner/Principal/VP, Allindialive
Activity:  5 comments  1798 views  last activity : 07 06 2010 20:18:04 +0000
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The New India

After 1991 , a new India emerged after the Balance of Payment(BoP) crisis. The balance of crisis, which show Indian currencies falling rapidly also forced the Government, to take a new direction . India, from a socialistic and protected economy moved to capitalist and market economy.

A thriving new affluent middle class came into existence . The neglected software sector of Indian Business , became the new poster boy for India’s Business success . The economic reforms which was forced , by the troubling situation , India faced in the times of 1991 , actually brought a new level of change . There where blocbusters IT companies, which came out from Indian young generation . It is these time onwards, that three major IT companies of India, made its mark in the World – Infosys,Wipro and TCS .

The market economy also brought substantial change in the Indian society . It seemed for some time , that India has opened up, and the entire cultural psyche , is going through a strong transformation . The internet also brought a new revolution to Indian Business . Though things look pretty positive , India still didn’t become an economic superpower.

However , with the Year 2000 crisis, followed by the advent of outsourcing Industry, put Indian business in the global map from 2001 onwards . Suddenly, the world started talking about the power of Indian Business . The media started treating Business tycoons, as new form of celebrities . The perception, about entrepreneur in the whole country changed from an 'Machiavellian exploiter' to an 'Social Transformer' . The institutes around India , started encouraging entrepreneurship as a profession .

It was all great, before 'Global financial crisis' broke up in June 2007. Suddenly things moved backward, and we seem to reach the same planes of 1991, Bop crisis .

The question is, as Bop crisis in 1991, helped India to emerge as a economic superpower , in the same way, do the Global financial crisis , will help India to emerge as a Global Leader.


References

-Macromanagement and Business Environment: Analysis of the 1991 Indian Economic Crisis Saraogi, Ravi
- Acharya, Shankar (2002): ‘Macroeconomic Management in the Nineties’, Economic and Political Weekly, April 20
- Acharya, Shankar (2003): ‘India’s Economy: Some Issues and Answers’, Academic Foundation, New Delhi
- Ahluwalia, S Montek (1999): ‘India’s Economic Reforms- An Appraisal’, The Planning Commission,Articles, Aug 26

 Top Comment : amit chaudhry   | 04 07 2009 09:52:22 +0000
The question that you have asked is really good i have to say, because during the BOP crisis, Indian industries in various formats were still at nascent stage and in 1991 very few companies were there which did really good on the global map but now with many companies in the foray and a Global meltdown to go with is really hard for Indian companies survive as there are no more projects that are coming to the Indian shores, and there is huge unemployment in US and other countries, so while correcting this recession one will mainly look are restoring the jobs as Obama has said that he will bring back the jobs, so i think it will be difficult to come out of this situation.
 
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5 comments on "History of Indian Business after 1991"
  Commented by  joydip, Partner/Principal/VP, Allindialive    | 04 26 2009 20:05:30 +0000
Amit,

I have recently wrote something and shared some presentation on whether the crisis can be an opportunity or not ,here are the links . Also I have taken some interviews of people

1.http://joydipchakladar.blogspot.com/2009/04/braving-downturn-are-lessons-from-gita.html

2.http://joydipchakladar.blogspot.com/2009/04/braving-downturn-part-ii-wisdom.html

3.http://joydipchakladar.blogspot.com/2009/04/in-search-of-secret-meaning-from-rajb.html

4.http://joydipchakladar.blogspot.com/2009/04/in-search-of-secret-meaning-part-iii.html

5.http://tinyurl.com/dyb848

Let me know , what do you think about them.
  
  Commented by  Viktor Stephen, COO, Business Mashup/Partner Get.Next.Job    | 04 11 2009 09:25:04 +0000
Rating : +1 
Today India faces a choice: it can learn and start the growth process or stunt it with its denial. India needs to understand what its real competitiveness is today, whether it is sustainable and in the long run and how would it create conditions for creating sustainable wealth and prosperity for its citizens. The concept of competitiveness serves as a useful guide for the country here.

Innovation in all likelihood increases trade, helps maintain market share, improves processes and creates high-quality products. India is clearly lagging behind in producing products efficiently. Only by taking a long-term orientation and outlook will India see a true opportunity to change its path -- not by continuing the current policy initiatives that are incomplete and in bursts.

Recession or not, India will have to move ahead, wake up and take action if it is to continue the momentum it has earned in the last 10 years. In the future, it will have to focus more on manufacturing and innovation. These are the sectors that would provide employment and appropriate usage of the talent and educated labor pool already available in the country.

Excerpts from Can India Innovate Its Way Out of the Crisis? (http://coffeewithviktor.blogspot.com/2009/04/can-india-innovate-its-way-out-of.html) 
  Commented by  amit chaudhry, Senior Consultant, McKinsey Knowledge Centre India Private Limited    | 04 10 2009 11:14:36 +0000
Rating : +1 
Yes i do agree with the similarities joydeep, yes the crisis has served as opportunities in the past.....but what do you think this time will  it serve as opportunity for us....what are your views on this???
  Commented by  joydip, Partner/Principal/VP, Allindialive    | 04 10 2009 02:44:35 +0000
Rating : +1 
Amit , 


I understand your logic.

The nature of crisis might be different and the details are not similar . However, I was trying to point out the similarity in the pattern.

My whole point is , if we look at history , then every crisis served as opportunities for a brave nation.

Regards
Joydip
  Commented by  amit chaudhry, Senior Consultant, McKinsey Knowledge Centre India Private Limited    | 04 07 2009 09:52:22 +0000
Rating : +1 
The question that you have asked is really good i have to say, because during the BOP crisis, Indian industries in various formats were still at nascent stage and in 1991 very few companies were there which did really good on the global map but now with many companies in the foray and a Global meltdown to go with is really hard for Indian companies survive as there are no more projects that are coming to the Indian shores, and there is huge unemployment in US and other countries, so while correcting this recession one will mainly look are restoring the jobs as Obama has said that he will bring back the jobs, so i think it will be difficult to come out of this situation.
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