How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

Nokia is the market leader in Mobile Phones in India. It holds a market share of around 70%. But Nokia was not the only company to enter India, when this mobile revolution was about to happen. I remember that my first cell phone was a Siemens C100, a few of my friends had a Samsung with them, what happened to these companies. Whay are they not in picture any more. The few reasons for the same are: 

• The Power of Focus: Focusing on one and the only business and i.e. mobile phones or handsets and infrastructure related to it.
• The Distribution Edge: When it comes to distribution, Nokia's lead is clear. Today, India has some 95,000 outlets that sell mobile phones. "In 50,000 of them -- and that's a conservative estimate -- only one brand is available, Nokia.
• Investment in Manufacturing: The other big investment area that has set Nokia apart from other telecom firms is manufacturing facilities and R&D. Nokia has several R&D centers and labs in India. More importantly, it established a $150 million handset manufacturing facility in Chennai in 2005.
• Building the Brand: Here Nokia faced a problem beacuse Nokia range available in India extends from Rs 1,499 ($37) at the lower end to Rs 45,000 ($1,125) at the high end, but now with years of being in operation they have created a brand for themselves. This they have done by the concept of One Model replacing the other as per need and desire.
• Products for India: The Nokia story in India has not been about grafting a model that has worked abroad. In fact some of the models - are unique to India. For example a mobile set having a flashlight, or torch. To put it in simple words: Innovation is the key to all.

So now if you have to beat Nokia make sure that these are the areas where they score over you and don't forget the words : Innovation is the key to all.