We live in a world which is like a village and not a big planet anymore, anybody can be anywhere at any moment all because of internet and everything getting real-time with all the social networking that is happening at the moment. But this is also the age of metrics & algorithms, the science of measuring things. So, it's very surprising that even something like desire can be measured on internet with what we are searching.
With the Internet, one can. when every time you type a word, phrase or query into your favourite search engine, you get a list of websites. You search, surf and forget, but unknown to all of us, the search engines keep a record. Yes, even of the last one like, "how to _ _ _ _ _", you people can fill in the blanks:) :)
In fact, they can record every page you visit, download and things you have shared on internet. They follow the chain — the click-stream through and through. And they record your Internet Protocol (IP) Address, which is your computer's unique 32-bit number.

This has given rise to a gigantic database of human desires, intentions and anxieties. It is buried deep within the electronic circuits of servers,supercomputers owned by search-engine companies. In 2008, roughly 8.5 billion searches were carried out, up by 10 per cent since 2007. This does not include searches from computers in cyber cafes and mobile phones. This 'search factor' is driven by the exploding population of Internet users, which crossed the billion-mark in 2008. Add to this the personal histories uploaded on social networking sites and you have an enormous database, growing every second.
But for what is this super registry used? Its uses can be both innocent (to churn out yearly lists of the weirdest searches) and evil (marketing). These top searches give a glimpse into how people think. There are the predictable keywords like 'Usain Bolt' or 'George Bush + shoe' that are driven by current events. Then there is anxiety and loneliness expressed in the desire for companionship — social networking sites have increasingly made it to the most-searched lists in the past two years. The pursuit of desires and fantasies is revealed by highly popular searches for actresses and pop stars like Kim dardashian or Katrina kaif, and games like WWE or Ashes 2009.
In west, the way the developed countries search is totally different the way the emerging nations search, it is said that the people in west just directly go for the relevant websites and not google or yahoo all the time, they know the sites and mainly use search engines when its too difficult, but in India and some other places we always go for google first and then land to the relevant websites, and this gives the search portals the required details about us and this makes internet use a bit vulnerable with all the details that one can get with our internet usage patterns..
So what do you think people, are we really safe with Internet search? share your views on this.