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Industry : Internet Functional Area : Internet usage
Activity:  8 comments  812 views  last activity : 07 06 2010 20:18:04 +0000
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We live in a world which is like a village and not a big planet anymore, anybody can be anywhere at any moment all because of internet and everything getting real-time with all the social networking that is happening at the moment. But this is also the age of metrics & algorithms, the science of measuring things. So, it's very surprising that even something like desire can be measured on internet with what we are searching.

With the Internet, one can. when every time you type a word, phrase or query into your favourite search engine, you get a list of websites. You search, surf and forget, but unknown to all of us, the search engines keep a record. Yes, even of the last one like, "how to _ _ _ _ _", you people can fill in the blanks:) :)

In fact, they can record every page you visit, download and things you have shared on internet. They follow the chain — the click-stream through and through. And they record your Internet Protocol (IP) Address, which is your computer's unique 32-bit number.


http://www.istockphoto.com/file_thumbview_approve/5945285/2/istockphoto_5945285-internet-search-concept.jpg

 

This has given rise to a gigantic database of human desires, intentions and anxieties. It is buried deep within the electronic circuits of servers,supercomputers owned by search-engine companies. In 2008, roughly 8.5 billion searches were carried out, up by 10 per cent since 2007. This does not include searches from computers in cyber cafes and mobile phones. This 'search factor' is driven by the exploding population of Internet users, which crossed the billion-mark in 2008. Add to this the personal histories uploaded on social networking sites and you have an enormous database, growing every second.

But for what is this super registry used? Its uses can be both innocent (to churn out yearly lists of the weirdest searches) and evil (marketing). These top searches give a glimpse into how people think. There are the predictable keywords like 'Usain Bolt' or 'George Bush + shoe' that are driven by current events. Then there is anxiety and loneliness expressed in the desire for companionship — social networking sites have increasingly made it to the most-searched lists in the past two years. The pursuit of desires and fantasies is revealed by highly popular searches for actresses and pop stars like Kim dardashian or Katrina kaif, and games like WWE or Ashes 2009.

In west, the way the developed countries search is totally different the way the emerging nations search, it is said that the people in west just directly go for the relevant websites and not google or yahoo all the time, they know the sites and mainly use search engines when its too difficult, but in India and some other places we always go for google first and then land to the relevant websites, and this gives the search portals the required details about us and this makes internet use a bit vulnerable with all the details that one can get with our internet usage patterns..

So what do you think people, are we really safe with Internet search? share your views on this.

 Top Comment : Kshitiz Kumar   | 09 29 2009 08:27:32 +0000
Thank you really for this good knowledge, though i was knowing about it still can't help me out coz i also try the same thing most of the times.But, with the wide use and application of Internet in today's world, its really hard to skip or find an easy alternate to this thing.But, now since you have made me somewhat aware i would like to memorise the websites instead of going for search engines.
 
8 comments on "How safe is your internet search?"
  Commented by  Alvin Abuton, proprietor, MIS. OCC. IT SOLUTION    | 02 23 2010 04:35:37 +0000
100%, cause i only search important matter.
  Commented by  Praphulla Mukhi, HR Executive, ConsultGenie Consulting Pvt Ltd    | 09 30 2009 08:54:21 +0000
Rating : +1 
Thanks for sharing good insight.As already some of us or aware of this,still go for google or yahoo search instead of the sites.From my side i will try to avoid this not to happen.
  Commented by  Prarthana Devi, Database Architect/Designer, Leading IT Company    | 09 30 2009 05:37:27 +0000
Rating : +1 
Hi suvrajit, i am not saying that one should not use search engine at all or I am not against Indians or anybody here, I've just highlighted the trend that is there at the moment in terms of internet search and have tried to bring out the vulnerabilities that is there along with it just to know what a simple query on net will give out about a person when they keep on googling :)
Rating : +2 
I think it's a vague assumption by the author that net users from less developed nations (say Asian countries like India & China) are immature. Agreed that there are clear & present dangers of using search engines but it's practically impossible to remember each & every website address.

I would like to give another angle to it. It's proved that people from the west are low on IQ (that is what is taught in every call centre aka '35=10 theory') in comparison to their Asian compatriots. So it's possible that they have a limited knowledge base & have less curiosity to search for more. I think this curiosity to know more drives the people from less developed or for example Asian countries to go for search engines. Now the argument given by me is as vague as the one given by the author. But the point is that search engines are indispensable & we can't do without using them.

I think on the personal front we should restrain from declaring vital information on social networking sites & for greater security we should use a secure network. But limiting use of search engines is not the solution.   

Agreed that there still might be some security glitches but can we really help it ?? I don't think so .........    
Rating : +2 
Though India is a super-power in terms of its seer population of net-users, the netizens are yet to gain all the maturity that other net users have in say western countries.

As you rightly pointed out, simply by querying a general topic in a search engine makes one vulnerable to illicit marketing practices like selling of private id's. I am not quite aware of any specific government regualtion or criminal act preventing it.

Hence, the onus is on us to educate the new net users especially  the teenagers against the evil designs of pedophiles and other such offenders.
Also, we have to start a propganda to influence the governement to adopt harsh punitive measures against such practices.

Hence, 
  Commented by  Radhakrishna Marar, Business Analyst, Oracle    | 09 29 2009 10:04:24 +0000
Rating : +1 
Nowadays internet search has become more risky. People should be careful while entering the key words for the search, because the most popular key words seems to be more risky. So people should go directly to the website instead of going through Google or yahoo. This helps you to reduce the risk in internet search.
  Commented by  Kshitiz Kumar, B.Tech/B.E. student, Shri Sant Gadge Baba C.O.E.T    | 09 29 2009 08:27:32 +0000
Rating : +1 
Thank you really for this good knowledge, though i was knowing about it still can't help me out coz i also try the same thing most of the times.But, with the wide use and application of Internet in today's world, its really hard to skip or find an easy alternate to this thing.But, now since you have made me somewhat aware i would like to memorise the websites instead of going for search engines.
  Commented by  Atul Kumar, Project Lead, Satyam Computers    | 09 29 2009 06:56:31 +0000
Rating : +1 
Good to know this. Thanks
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