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The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

The balanced scorecard (BSC) has undergone significant change since its widespread popularization in the early 1990s. Although the first balanced scorecard  was an integral part of its creators’ strategic planning process, its subsequent emulations focused on it as a simple instrument rather than as one element of a total planning system.

The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives:

  • The Learning & Growth Perspective
  • The Business Process Perspective
  • The Customer Perspective
  • The Financial Perspective

There are four elements of strategy when building a Balanced Score Card.

  • Why
  • How
  • What
  • Who
So it is important to follow these points while developing a Balanced Score Card.
 
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7 comments on "HOW TO BUILD A BALANCED SCORECARD"
  Commented by  Darpan Sinha, Solution Architect, Fujitsu Consulting India Pvt Ltd    | 10 01 2008 08:50:10 +0000
Gud One
It is a very good method of developing ascore card for any buisiness entity.All the four basic perspective of learning and growing,business process,customer and finance are the backbone of strategic planning and therfore the main focuss of evaluating the business will hinge around them. Thanks Alapati.
  Commented by  varsha mishra, technical Manager, rfrac    | 09 30 2008 16:31:04 +0000
nice 1

  Commented by  Prashant Nair, Training Manager, ConvergeM Communication I Ltd    | 06 24 2008 04:20:53 +0000
Good article
  Commented by  Anil Tadmari, Head/VP/GM-Corporate Planning/Strategy Maccaferri    | 06 24 2008 00:19:19 +0000
Interesting article
  Commented by  Jagbir Singh, Senior Consultant, Ernst & Young    | 04 28 2008 22:58:53 +0000
nice article
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