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How to impress people with ur skills in sales

Sometimes sales professionals feel insecure about presenting various products or services that they represent. To overcome the discomfort that naturally occurs when you feel unsure about certain features or benefits, often you will instinctively upgrade your language, believing that doing so will help you sound more professional and more knowledgeable. Actually, however, this practice can hurt you rather than help you in the sales communication process.

Most business professionals are surprised to learn that the Wall Street Journal is written so that it can be understood by readers with an eighth-grade education. When you read this highly respected business publication, you find that potentially unfamiliar terms are always explained within an article and repeatedly defined from one issue to another. Also, article sentence structures are simple, not complex. The editors of The Wall Street Journal know that simplicity and clarity are more important in communicating effectively than impressing their readers with an overly sophisticated vocabulary and writing style. Sales professionals can learn a valuable lesson from the editors of the Journal. When you’re communicating with prospects, clients, customers or co-workers—whether verbally or in writing— Keep It Simple!

If you’re going to err when communicating, you need to do it on the side of simplicity and avoid talking over the heads of your listeners or readers. Even if you find that a prospect is highly educated and knowledgeable about your product line or services , you will always be understood if you keep your words and messages uncomplicated. That means you don’t use multisyllable words when a one syllable words will do, and you work to rid your vocabulary of industry or company jargon. If you keep your language simple, you’ll improve your chances of being understood by everyone that you encounter both in business and in your personal communications.

Happy Sales

Regards

Vishab

 Top Comment : varsha    | 05 31 2009 12:50:54 +0000
Sales calls—everyone hates to receive them, and yet most of us have someone in our organization to make them. What if I told you there's a way to take your sales call out of the category of unwelcome interruption—and change it into something your prospects actually look forward to? Listen up and I'll tell you how. Actually, The key word is LISTEN. No one wants a product pusher; prospects want to do business with you if they think it will make their lives better. What problem do you solve, what want do you satisfy? How do you know if they have that problem or want? By listening. A good salesperson will ask a lot of questions, listen carefully to the answers, and only then begin discussing why his or her product will be of help. Listening allows you to: * Qualify the prospect as someone who has the interest and authority * Make an ally, not an enemy, of the prospect—and be remembered for your caring attitude! * Receive referrals, whether or not the person you're currently talking to is really your prospect And if what you offer isn't right in this situation, don't be afraid to say so! That too will make a positive impression.
 
9 comments on "How to impress people with your skills in sales"
  Commented by  Ali Ahmad, Medical Superintendent/Director, Surbhi Hospital    | 02 18 2010 09:51:36 +0000
Well said, it is always good to use simple words to express oneself, than difficult words to confuse others.
  Commented by  moneyshah chetiwal, B.B.A student, maims    | 01 26 2010 14:01:49 +0000
fully knowlegde or be confident abt d product nd ur ur xpression it sud be thr
  Commented by  Jeevan Balwant, Development Officer    | 01 09 2010 05:52:50 +0000
Simplicity and clarity are indeed very important in a sales career. Very well put vishab.
  Commented by  Praveen Khandelwal, Development Officer, United India Insurance Co.    | 08 29 2009 16:28:55 +0000
yes i fully agree.
  Commented by  Kashif Billal, Strategic Design Manager, Shravan    | 07 08 2009 20:01:01 +0000
Rating : +1 
Absolutely, Simple communcation is much more Precise and Loud.
  Commented by  Manisha Chakravarty, Freelancer, Freelancer    | 06 23 2009 18:56:58 +0000
Rating : +2 
Good Insight...Yes, this does happen quite often.  People like to impress clients with very 'lexiconic' words and jazzy jargons. But keeping things simple and honest is of utmost importance. At the end of the day one ought to remember that the ultimate goal is to sell and the best way to do it is keep it simple and straight forward. One is not there to win the best read or best writers crown...so just ditch the fancy words and stick on with a conversation that even a Eight grader understands...
  Commented by  Sharath Kotian, Sales/BD Manager, Life Insurance Corporation Of India    | 06 02 2009 14:10:37 +0000
Rating : +2 
That was a good one Vishab. I agree with you.
Its always good to keep our language simple while presenting or canvassing.  This way we reach the heart of the customer/prospect with much ease thereby making the sale easier.
  Commented by  Jithesh Ramesh, Actuary Manager, Tata Aig Insurance Solutions    | 06 01 2009 11:25:41 +0000
Rating : +3 
Nice insight Vihsab, good for all the sales guys indeed and varsha nice comment from you to, communication can go wrong at times so proper communication is rather more important than anything in the sales field, so if one wants to do really good in selling then he should have a real good command while one is communicating.
  Commented by  varsha, technical manager(QMS)    | 05 31 2009 12:50:54 +0000
Rating : +2 
Sales calls—everyone hates to receive them, and yet most of us have someone in our organization to make them. What if I told you there's a way to take your sales call out of the category of unwelcome interruption—and change it into something your prospects actually look forward to? Listen up and I'll tell you how. 

Actually,  The key word is LISTEN. No one wants a product pusher; prospects want to do business with you if they think it will make their lives better. What problem do you solve, what want do you satisfy? How do you know if they have that problem or want? By listening. A good salesperson will ask a lot of questions, listen carefully to the answers, and only then begin discussing why his or her product will be of help. Listening allows you to:
* Qualify the prospect as someone who has the interest and authority
* Make an ally, not an enemy, of the prospect—and be remembered for your caring attitude!
* Receive referrals, whether or not the person you're currently talking to is really your prospect 

And if what you offer isn't right in this situation, don't be afraid to say so! That too will make a positive impression. 

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