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last activity : 07 06 2010 20:18:04 +0000
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How to increase sales within same footfalls
In the timewhen footfalls are lower then expected. I want you all to focus on sellingskills and service standards then any other aspect. How you can achieve morewith same footfalls in the key to achieve maximum sales. You may not increasefootfalls but can increase sales with same footfalls by adhering to below givenpoints:
- focus of selling additional garment ( Coordinate sales)
- Sell an accessory per 3 bills.
- Don’t follow customer but assist him buying.
- Service customer properly; try to understand his need then following him-which is a regular case for most of the brand sales person.
- Read carefully a simple example given below..
| Particulars | Current Scenario | Increase by 10% | |
| No. of footfalls/ day | 50 | 50 | |
| | |||
| Conversion Rate | 50% | 55 | |
| | 25 | 27.5 | |
| Avg. Bill Value | 1000 | 1100 | |
| | |||
| Total Sales | 25000 | 30250 | |
| | |||
| Increase of sales / day | 5250 | ||
| | |||
| Increase of sales in a month | 157500 | ||
| | |||
| Current no of stores-e.g. | 10 | ||
| | |||
| Increase in total sales | 1575000 | ||
| | |||
| Total Growth of Topline annually | 18900000 | ||
| Growth of | | 21% | |
| WITH SAME FOOTFALLS | |||
In theabove case I have taken sales of one Store sales, which is getting an avg of 50footfalls on a daily basis. Avg bill value considered is Rs. 1000/- . The challengeis to increase your conversion and avg bill value by 10% only. You can see the incrementalsales achieved is 21% more than regular.
As a retailstore you don’t have influence over footfalls but you can achieve additional21% just by team efforts and sharp focus.
So forstore manager- please stop complaining about footfalls and start pushing.
For anyclarification / guidance, feel free to contact me.
Alok Sharma
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