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Topic : SEO Tips
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By : Amit Verma, Unit Head, Neuronimbus Software Services P. Ltd.
Industry : Internet
Activity:  4 comments  527 views  last activity : 03 20 2012 09:26:16 +0000
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If you have a new domain / site and you want to get make it popular throughout web, then SEO is the best tool you can opt to get some business from the website. To promote a new website, you need to make a website which can be useful to your visitors and that demands - 
  1. A proper strategy to get better rankings and relevant traffic
  2. Marketing Analysis
  3. Competition Analysis
  4. Good Web Design Partner
  5. Visualizer who can check how everything in the website effect a user / visitor / client
 After designing the website, we have to work on SEO part. Following are the SEO activities which can help promoting a website in the right direction - 
  • Keyword Analysis - The process to find out the best industry keywords by which website can get good visitors as well as inquiries.
  • Content Optimization - The process in which a targeted content will be placed in the website including the targeted keywords / phrases.
  • Title and META tags optimization - Use a Title tag which is short and clear with the META description which has Click to Action Strategy.
  • Link Building - Promoting your website in many places like directories, article submission directories, blogs, social bookmarking etc.
  • HTML and XML sitemap - Always try to include HTML as well as XML sitemap in your website for better indexing and crawling by Search engines.
  • Google Analytics Code - Place Google analytics code into your web pages to monitor your traffic and success.
 
4 comments on "How to promote / SEO a new site?"
  Commented by  manish ray, marketing communication analyst, hewlett Packard    | 03 20 2012 09:26:16 +0000
Thank you all for your suggestions. I have someting to share.
Do a 30,000 foot view of your website, prepare buyer persona. Show your USP to your customer. Since we are doing for a new website, contextual dispaly ad and PPC are recommended. you will get instant visiotrs. Do SEO for awareness not for sale. Distribute free article and white papaer. Branding first then SEO.
We know keyword analysis is good but what if that does not work. I mean in google itself there are half a dozen tools. All of them give you different result. I would suggest, it would be great if we do some homework, list all your possible keywords that come to your mind, ask your peers. And then check your list with google tools.

People do lot of anlaytic work using excel and come up best possible keyword, still it does not work. You knwo why? They forget image optimization. Good images will give you visitors. Check your site with HEAT MAP tool. Heat map is very useful. You will exactly where visitor click most of the time. I hope it will help. Pls correct me if i am worng. Vsist www.seotrainingpoint.com
Thank you
  Commented by  Anna George, Web Analyst, NichePro Consulting LLC    | 03 20 2012 05:22:22 +0000
Directory Posting, Bookmarking, Classified posting etc are some of the other methods.


Regards,

Anna George,
Web Analyst,
Nichepro Technologies.
Bangalore.

http://www.nichesuite.com
  Commented by  Gupta Jiiii, SEO, Applect Learning Systems Pvt Ltd    | 09 20 2011 05:35:02 +0000
I think without decided a areas, Business, Products, Information, model, reputation etc... not a good analysis of Search engine optimization for any web site ! ! 
  Commented by  Laxmi Narayan, SEO Expert, Vincent IT    | 08 14 2010 08:45:10 +0000
I think Robots.txt is also helpful. Adding the Auto Discovery Sitemap code in it for Search Engine.
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