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Industry : Telecom/ISP Functional Area : Digital marketing
Activity:  1 comments  117 views  last activity : 05 20 2011 08:41:48 +0000
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As the average revenue per user (ARPU) from voice based services is declining day by day, mobile service providers are looking out for new ways of earning 
revenues. Mobile video services offer a significant opportunity for mobile operator to generate additional revenue streams. Others, including application 
developer and content provider simply find it as new opportunity.
As India will be soon 3G enabled, video will be voice and king of content and video landscape in India will also witness rapid changes. India  has good 
future potential for mobile video services, especially for videos focused on sports clips, music videos, comedy sketches, TV and movie videos, and adult 
content. Hundreds of video services are available on internet and now these services are beginning to be offered on mobile devices. These services 
basically includes Video on Demand, Mobile TV, Video Conferencing, Video Advertising, Interactive voice and video response(IVVR) and many more. Mobile TV, 
Video on Demand, Video calling are the mostly demanded services from end user in India provided that the services are commonly available and affordable.
Mobile video may seems to be very simple but there are various issues and challenges involved in delivering video to the mobile devices. Delivering video 
on mobile devices requires good transcoding solution which can encode and transcode the content in multiple file formats and deliver to any mobile device 
after identifying format it will support, screen size. Good transcoding Solution can dramatically improve the efficiency of delivering video content over 
mobile networks. with this solution, operators can immediately reduce the costs of transporting video across their networks, and deliver an improved 
experience for subscribers. Additionally, this solution can be the foundation for many new revenue generating services.As the average revenue per user (ARPU) from voice based services is declining day by day, mobile service providers are looking out for new ways of earning 
revenues. Mobile video services offer a significant opportunity for mobile operator to generate additional revenue streams. Others, including application 
developer and content provider simply find it as new opportunity.
As India will be soon 3G enabled, video will be voice and king of content and video landscape in India will also witness rapid changes. India  has good 
future potential for mobile video services, especially for videos focused on sports clips, music videos, comedy sketches, TV and movie videos, and adult 
content. Hundreds of video services are available on internet and now these services are beginning to be offered on mobile devices. These services 
basically includes Video on Demand, Mobile TV, Video Conferencing, Video Advertising, Interactive voice and video response(IVVR) and many more. Mobile TV, 
Video on Demand, Video calling are the mostly demanded services from end user in India provided that the services are commonly available and affordable.
Mobile video may seems to be very simple but there are various issues and challenges involved in delivering video to the mobile devices. Delivering video 
on mobile devices requires good transcoding solution which can encode and transcode the content in multiple file formats and deliver to any mobile device 
after identifying format it will support, screen size. Good transcoding Solution can dramatically improve the efficiency of delivering video content over 
mobile networks. with this solution, operators can immediately reduce the costs of transporting video across their networks, and deliver an improved 
experience for subscribers. Additionally, this solution can be the foundation for many new revenue generating services.As the average revenue per user (ARPU) from voice based services is declining day by day, mobile service providers are looking out for new ways of earning 
revenues. Mobile video services offer a significant opportunity for mobile operator to generate additional revenue streams. Others, including application 
developer and content provider simply find it as new opportunity.
As India will be soon 3G enabled, video will be voice and king of content and video landscape in India will also witness rapid changes. India  has good 
future potential for mobile video services, especially for videos focused on sports clips, music videos, comedy sketches, TV and movie videos, and adult 
content. Hundreds of video services are available on internet and now these services are beginning to be offered on mobile devices. These services 
basically includes Video on Demand, Mobile TV, Video Conferencing, Video Advertising, Interactive voice and video response(IVVR) and many more. Mobile TV, 
Video on Demand, Video calling are the mostly demanded services from end user in India provided that the services are commonly available and affordable.
Mobile video may seems to be very simple but there are various issues and challenges involved in delivering video to the mobile devices. Delivering video 
on mobile devices requires good transcoding solution which can encode and transcode the content in multiple file formats and deliver to any mobile device 
after identifying format it will support, screen size. Good transcoding Solution can dramatically improve the efficiency of delivering video content over 
mobile networks. with this solution, operators can immediately reduce the costs of transporting video across their networks, and deliver an improved 
experience for subscribers. Additionally, this solution can be the foundation for many new revenue generating services.
 
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