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Topic : challenges in insurance sector
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Industry : Insurance Functional Area : India
Activity:  2 comments  205 views  last activity : 07 06 2010 20:18:04 +0000
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ICICI Prudential has tied-up with Indian Post to push their insurance products in the markets. There are customize products for targeted audiences. ICICI has an launched an innovative marketing strategy to promote their products in the market. Most of the people rely on Post Office service. Post office provide people microfinance facilities with which they can sell the ICICI Prudential Insurance Products. 

 
2 comments on "ICICI Prudential ties-up with Indian Post to lead Insurance products"
  Commented by  suchita Ambardekar, Financial Analyst, Falcon Brokerage house    | 09 25 2009 14:45:35 +0000
If anything......the post office working style will change...if that happens...then yes...the work cuture in Inida has changed for good...........
  Commented by  Mohammadarif.A.Shaikh, MBA/PGDBM    | 09 25 2009 14:09:12 +0000
ICICI is not the first to do this with postofice the LIC also done it but it does not work because of the lase work of LIC officers and marketing people. ICICI will do more to sell there product and this idea will work for him. 
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