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Industry : Communications and Networking Functional Area : Innovation
Activity:  1 comments  290 views  last activity : 09 20 2010 06:00:42 +0000
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It’s very difficult to measure beggars’ creativity as they interact thousands of people a day in and a day out which help them keeping themselves competing, the way they think and the way they make their plans ahead.

What they actually do? What are their tools? Have we ever noticed or tried to understand their job…

They know all P’s of marketing. They know who their target audience is and how to package and present themselves in torn shabby clothes sitting on a puller inviting for a deal by singing a blissful song and actions, they know  the right place and right time to hit the market.

They are the one who interact with different human characters more brains across the city and hardly fail’s. Beggars are always on field they are their own bosses.

Yes they do price discrimination with different people at different markets; they know how to charge a person stopping at a cross road in a car or wearing well clothes, they know where to start a day and where to end with. They understand the competition and try to make their own usp by carrying a baby, a doctor prescription, or roaring, which helps them to promote themselves in a more unique way. They target different places like standing outside temples, restaurants, bus stops and other public places.

That’s not the end they even try to negotiate before closing the deal and they make future planning, yet to make it success they thanks and give wishes. They maintain a data base of the people who give money to them and off course follow up when needed which counts as a post behavior and shows that they are good at customer relationship management.

That’s all I was able to understand about our poor mates and tried to keep in front of this world. And finally ends my saying by remembering a beautiful quote ‘No one can do everything but everyone can do something’.

 
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1 comments on "Immeasurable Creativity of ‘The Beggars’"
  Commented by  Kumbakonam S Venkataraman, Associate Editor, Dynamic Youth online magazine    | 09 04 2009 02:03:52 +0000
Begging should not be a part of any civilized society. In India, it is looked upon as a profession! For every helpless person taking to begging, there are at least a dozen persons for whom begging is an easy way of life. 
I have read authentic reports claiming that there are organized criminal groups catching babies and kids, maiming them and forcing them to beggary. Now what you will do? By giving something to these poor kids, indirectly you are encouraging the criminals! As individual citizens could not do anything to solve this problem, only Government can solve it, by organizing special drives; the case of each beggar will have to be decided on merits / demerits. 
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