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If you regularly email your audiences, then you will want to ensure that your email gets to as many people as possible, there are some basic things that you need to avoid.
The first challenge is to get past the spam filters. Nearly everyone is using some type of filter, many of these are using a set of parameters based around the content of the email. So, you need to make sure that you write your message with the filters in mind. Two words to avoid like the plague are:
- free - as in ‘register for your free place’
- click - as in ‘click on this link….’
You should also avoid the following:
WORDS IN CAPITAL LETTERS
You might want to check out this resource for more words to avoid: spam alternatives
This article was originally posted on my blog - Effective Digital Marketing - www.ClikOnThis.com
4 comments on "Improve your email open rates - tip #1"
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Viktor Stephen, COO, Business Mashup
| 07 22 2009 15:52:32 +0000
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varsha mishra, Analytical Chemistry Manager, rfrac
| 10 14 2008 19:40:15 +0000
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Hardik Patel, Team Lead (Staffing and Recruitment), Rishabh Softwares Pvt. Ltd. / Rishi Infotech Pvt. Ltd
| 07 25 2008 11:49:13 +0000
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sadasivuni ganesh, Marketing Manager, ZODIAC MARKETING CONSULTANCY
| 07 07 2008 05:34:54 +0000
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