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IPL 2009 by sujit, PGP Student, Batch of 2010, IIM Kozhikode

IPL 2009

By : sujit, PGP Student, Batch of 2010, IIM Kozhikode
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ipl

Activity:  2 comments  380 views  last activity : 07 06 2010 20:18:04 +0000
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As it turned out finally the last toppers came down and last years bottom two teams were put in the final of IPL this year.

But what is more remarkable in this years game or ICL\IPL as a whole are following things:

1. Emergenece of Brand India

2. Emergence of a business within cricket, thus generating more scope for busines

3. At game level, Better opportunity for Indian players to showcase themselves, which was earlier limited to only 11 players

4. Cricket as a commodity rather than a Brand, this has led to lesser emotional value attached to cricket, hence now onwards cricket matches wont take as much time from normal public as it used to take.

5. Emergence of Cricket as a competetor to football/hockey.The earlier versions were too dull to attract newer countries.

 Top Comment : Bindu Narayan   | 06 15 2009 13:01:32 +0000
Sure Sujt now cricket has become a commodity, its not a mere game anymore, so many people are depending on it, with so many franchisees that we saw in IPL, has generated a lot of interest in the business also, where ,many business are tying up with these franchisees for more visibility, as cricket is the most watched spectacle in India, and even else where...and also this has brought many players from unknown territories, which was not possible before, they are generating a whole pool of cricketers who are getting international cricket exposure which was not available in the Ranji matches...so IPL has got many things rolling, with many countries showing keen interest in this shorter format....so future looks really good for cricket on the whole...
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2 comments on "IPL 2009"
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  Commented by  Seetha, Managing Director, CERAGEM, Chennai Centre-8    | 06 16 2009 16:02:46 +0000
Rating : +1  
This one is a Great article written...
  Commented by  Bindu Narayan, Product Development Manager, Care Biomedicals    | 06 15 2009 13:01:32 +0000
Rating : +3  
Sure Sujt now cricket has become a commodity, its not a mere game anymore, so many people are depending on it, with so many franchisees that we saw in IPL, has generated a lot of interest in the business also, where ,many business are tying up with these franchisees for more visibility, as cricket is the most watched spectacle in India, and even else where...and also this has brought many players from unknown territories, which was not possible before, they are generating a whole pool of cricketers who are getting international cricket exposure which was not available in the Ranji matches...so IPL has got many things rolling, with many countries showing keen interest in this shorter format....so future looks really good for cricket on the whole...
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