IPL is now becoming a test case of management studies.

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Now the biggest event IPL can be related to theories of management also. It is the fact.The modern times Indian Premier League is also clamoring for space in this category where great leaders are required. No wonder that a team that a franchisee has more of personnel doing duty offsite, looking after various kinds of logistics than the players who are actually playing the game.

IPL is now becoming a test case of management studies; the primary reason for it is that it has become one of the biggest marketing successes in the recent times, and that too without involving any of the management gurus. A bunch of amateurs, having keen sense of business have turned IPL into one of the most successful case studies of the recent times that have emerged from the sub-continent.
So,after Bollywood stars and hordes of advertisers, IPL (Indian Premiere League) has managed to grab the attention of B-Schools too. The mangement institutes are viewing IPL as an interesting case study to understand the nitty-gritty of sports economics and have decided to include it in their curriculum.
Moreover ,Mumbai-based Narsee Monjee Institute of Management Studies (NMIMS) plans to organise a workshop for its faculty on 'teaching sports management' with the help experts associated with IPL and the contents of the programme will be designed by the experts who have been managing the IPL logistics.Another institute, SP Jain Institute of Management and Research, Mumbai also plans to make IPL a part of its curriculum in the form of a case study.

It has been a successful case study as in the inaugural season it was put up in only three months, and now this year it has bettered the record and has gone along to set the house in order and set the ball rolling within one month, that too in a country which was never sounded out earlier to be even a stand by. It seems that the sheer amount of money power that the IPL generates ensures that the logistics fall into place, as any screw left unattended can make a significant dent in the quotient of profit for everybody associated with the whole paraphernalia.

An incident has the potential to become a successful case study if it is shot through and through with out of the box thinking and IPL in its inaugural season itself was characterized by this phenomenon.

In the second season also an out of box thinking initiated by the IPL authorities would make it another successful marketing strategy. IPL authorities have decided to introduce five minute slots in between the matches for the advertisers to air their campaigns. It has never happened before in any sports around the world, therefore the corporate associated with it would not leave any stone unturned to make this initiative a brand promotion strategy of the most novel kind.

But I think that there would not be any other tournament in the world which faced such fuselages as global economic meltdown, shifting of venue on account of security threats, and to stitch a tourney without affecting any subsequent or preceding international cricket tournaments. While the pundits would come out with new theories and it may lead to development of new game theories, for the fans it is a sheer bliss without any parallels.

To conclude, from stadium to classroom - IPL fever is ranging.Ater the success of IPL ,marketing glitz as for its cricket antics popular Bschool have included IPL phenomema in their curriculum.That is why IPL is now becoming a test case of management studies.