IPL is valued at over $2-bn & KKR is the richest team

IPL valued at over $2-bn; KKR richest team

Shahrukh Khan's Kolkata Knight Riders may be struggling at the bottom in the second season of Indian Premier League, but in terms of brand value it is the richest team of the twenty-twenty cricket tournament, whose collective valuation has been now pegged at $2 billion.

At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.

The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.

"The entire enterprise is valued at USD 2.01 billion," Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.

Among the eight teams: Brand Value

Kolkatta Knight Riders - $42.1 million

Mumbai Indians - $41.6 million

Rajasthan Royals - $39.5 million

Chennai Super Kings - $39.4 million

Delhi Daredevils - $39.2 million

Royal Challengers Bangalore - $37.4 million

Kings X1 Punjab - $36.3 million

Deccan Chargers - $34.8 million

Earlier in terms of franchise fees:

Mumbai Indians - $111.9 million

Royal Challengers - $111.6 million

Deccan Chargers - $107 million

Chennai Super Kings - $91 million

Delhi Daredevils - $84 million

Kings X1 - $76 million

KKR - $75.1 million

Rajasthan Royals - $67 million

Despite propping up the bottom of this year's edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at $42.1 million. Celebrity co-owner Shah Rukh Khan's hard-selling of the KKR brand has counteracted the team's poor on-field performance.

At the same time, Rajasthan Royal's brand value of $39.5 million at 59 percent of its franchise fee of $67 million, makes the reigning champions IPL's most profitable investment.

When determining our brand ratings, Brand Finance said: we have paid particular attention the ability of the franchises to generate advertising revenue, as well as the potential size of their support base. Rajasthan and Kolkata scored highly in these respective measures.Despite propping up the bottom of this year's edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at $42.1 million. Celebrity co-owner Shah Rukh Khan's hard-selling of the KKR brand has counteracted the team's poor on-field performance.

At the same time, Rajasthan Royal's brand value of $39.5 million at 59 percent of its franchise fee of $67 million, makes the reigning champions IPL's most profitable investment.

When determining our brand ratings, Brand Finance said: we have paid particular attention the ability of the franchises to generate advertising revenue, as well as the potential size of their support base. Rajasthan and Kolkata scored highly in these respective measures.

KKR has been the ultimate Winner despite being a Loser in the tournament.......