| Topic : Business of Indian Premier League (IPL) |
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Indian Premier League (IPL): Business of IPL
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Activity:
2 comments
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last activity : 07 06 2010 20:18:04 +0000
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I was going through the news of IPL and found that success of IPL at South Africa is the hotest discussion on. Most of us were in a dilemma whether IPL will get the same viewership and fan following or not..? then I did some research about it and found the following facts..
Take a look at it...
Apart from the Shifting of IPL and the 'strategy breaks' the Tv ratings is another headache for IPL bosses to handle. The TV ratings say that the second season of the Twenty20 tournament opened to lower ratings compared to that of the inaugural season last year. Despite all the hype the organisers failed to spin a web around viewers.
IPL 2008 : The maths backwards show that Sony should be selling a 10-second slot at Rs 3 lakh (US$ 7500), which is twice that of an India ODI series. The figure of $1 billion touted by IPL, say industry watchers, is something of an optical illusion driven by Lalit Modi’s desire to match ICC’s billion-dollar deal with ESPN-Star Sports (ESS).
- The percentage of people watching sports has jumped to 19.94% between 4 April and 12 April from 6.63% between 18 April and 26 April.
- General entertainment channels that air Hindi programmes and include Sony, Star Plus and Zee TV, have seen their viewership share decline to 13.93% from 16.72%.
- Hindi news’ share dropped to 2.85% from 3.49%, business news to 0.28% from 0.35%, and Hindi movie channels to 4.89% from 6.08%.
- The craze for IPL is such that even kids and English general entertainment channels lost viewership share to 3.87% from 3.91%, and to 0.15% from 0.22%, respectively.
IPL 2009: Television viewership was down by over 16 per cent for the opening two games compared to last year.
- Data recorded by overnight TV audience measurement shows that the viewership for the first match between Mumbai Indians and Chennai Super Kings stood at 3.6 per cent, down from 4.3 per cent viewership last year.
- Although the number of viewers has grown up than that of the last season from about 7 million viewers switched on SET MAX to watch the action on day one compared to about 5.6 million last year the curiosity did not sustain as much as last year.
- On an average, viewers spent roughly about 32 minutes watching the match, compared to 50 minutes last year.
From this data I conclude that the IPL second season is on the verge of collapsing...
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1. First be clear about the concept of your presentation. 2. Prepare your part well and design a rough speech so that you are not at loss of words when you speak. 3. Prepare a bit more than you intend to speak , because possibility of forgetting... |
Yes Sir this is the best way. We cannot expect someone to trust us as long as we are not transparent. |
I am neutral just to comment I am here.. It does not mean I am on this side.. :) A company stands tall with the good balance between all the sources not alone HR or sales.. We can't compare them..Can we.. One can't go long without another.. |