Is sales promotion the mantra to avert CRISIS?

No doubt, sales promotion technique is short-term scheme to induce the buyers or dealers to buy the products. Normally this type of technique is being followed by organizations who insist sales targets for the sales forces and dealers.Their main motive is to achieve the sales target planned during the financial years. There will be a sales review meetings based on monthly, quarterly, and the sales figures will be monitored and compared with the previous months or quarter. Necessary actions will be taken to boost the sales in case any decline in sales through some incentives or schemes to the dealers. During the process all the sales forces and the dept head will be under heavy sales pressure. What is the worst part will be that some good sales guys will leave for better prospects since the pressure that could not be tolerated and they will loose their peace of mind due to exorbitant sales pressure applied on them. Another peculiar part of it will be of sacking the sales guys by the head of dept in order to save himself from the management due sales pressure. A good organization normally applies pressure reasonably or to a optimum level in order to boost the morale of the sales team.      

Impressed by your knowledge of the sales promotion strategy that different companies are following, and i would also agree that in today's times 'sales promotion is definitely an incentive to buy' but we have to keep in mind that consumers are becoming smarter day by day, they know the essence of all the sales promotion strategies, so one needs to be very clever while deciding to introduce any new sales strategy in the market.

sales promotion is part of the sales planning, the cocept is sold only on USP's irrespective of product or commoditity what we sell. There is a term known as creating demand / need. If we hit some thing constantly it gets noticed and automatically sales go up. So one way it is a mantra to avert crisis, don't forget some one is making money out of it. 

Sales promotion by the definition is short term.... but today it has become a marketing strategy. Worse its a positioning tactic.