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last activity : 07 06 2010 20:18:04 +0000
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Foods, particularly fruits and vegetables, are increasingly being marketed on their colour and associated health benefits, according to new Euromonitor International findings.(By Shane Starling in London)
Speaking at the Healthy Foods European Summit in London this week, Euromonitor analyst, Ewa Hudson, highlighted how colour is becoming a powerful marketing tool for foods such as superfruits.
This kind of marketing has become possible on the back on increased consumer awareness of the link between colour-giving components of foods. An example is anthocyanins, which are nutritious pigments that have been shown to benefit heart health.
Other examples include acai or pomegranate juices marketed as antioxidant-laden ‘red’ tonics, or green teas offering similar benefits.
According to Hudson, companies such as Parmalat, Unilever, Kelloggs and Kagome are employing this marketing technique
Kagome had released a colour wheel to educate consumers about variants in the spectrum, relevant ingredients and potential health benefits that ranged from heart health to urinary tract health to bone and teeth health and more.
Kagome’s colour breakdown includes:
- Blue/purple: anthocyanins and quercetin
- Red: lycopene, capsanthin
- Yellow/orange: beta-carotene and beta-cryptoxanthan
- White: allicin, flavonol
- Green: chlorophyll, lutein
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A probiotic strain that can survive being baked, boiled and frozen – opening up a raft of new opportunities in functional foods – is being launched on the UK market. The probiotic strain GanedenBC30 ( Bacillus coagulans GBI-30, 6086), developed... |
obviously don't always think and expect only your grow with the company do something so that your company grows with u ................very nice insight |