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Topic : Crisis
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By : Kavitha Shankar, Sr/Principal Coresspondent, ABC
Industry : Radio, TV & Films Functional Area : India
Activity:  33 comments  862 views  last activity : 10 30 2012 18:38:52 +0000
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Kingfisher is a big banner and we see this brand doing many things including lavish waste of money in various events. This all is done though it has a lot of money due. The payments to airport operators, oil companies and vendors of all imaginable items are due and its a massive due. 

130 pilots have left the company and major flights have been canceled. 

This is the time to stoop wasting money on calendars and start paying to all, isn't it?

Do you thing they have lost it all in show off?

 Top Comment : sudhakar    | 11 11 2011 06:48:02 +0000
VIJAY MALLAYA HAS TO CHANGE HIS ATTITUDE TOWARDS BAILING OUT KING FISHER RATHER THAN CONCENTRATING ON CALENDERS. ENOUGH IS ENOUGH
 
32 comments on "Kingfisher suffering!"
  Commented by  glorywest, Below 10th student, kigali secondary school    | 10 30 2012 18:38:52 +0000
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  Commented by  ricky P, SMM exeutive,    | 12 13 2011 12:06:55 +0000
The Kingfisher's  present situation is due to the concentration only for upper class, it is highly niche market. Low cost airlines creator Capt Gopinath always telling him to concentrate on Indian market, Low cost will really works here. when Air Deccan merges with KF, mallya didn't bother about Low cost strategy. When Air Deccan introduced low cost airlines in 2003, all others competitors were in trouble, it was the great success for Capt Gopinath, but when Air Deccan merged with KF it will not continued. so now he is facing problem. 
  Commented by  Mathew Cherian, Research Associate/Analyst, Western Michigan University    | 12 08 2011 21:14:32 +0000
One cannot be sure about this situation of Kingfisher Air, unless one know more about their business which for not only KF but every business is hard to come by from news media.
I have seen that they have some very interesting financing plans for purchase of their Aircrafts from their manufacturers like Airbus which let them write options on their payments on purchase which means they need to pay only as they go on, sharing profits from bottom line I presume. This reduces risks of foreclosure due to slump in economy. Slump is not the responsibility of the management unless the cashflows are purely planned on boom cycles and the carrier costs etc;. I heard that they have close to 180 aircrafts and knowing their financing structure I feel they are not in much trouble of defaults. It seems they planned their existence on boom cycles and suddenly the slump caused by contractionary policies make them cringe and they are planning to get out of low fair category to high fair category. All those who travel on KF has no complaints and all feel comfortable and well taken care off unlike other airlines and this speaks of their will and mission. Making money and risks are other things which depends much on boom/bust cycles of the economy. Thanks
  Commented by  Babumon, Art Director/Sr Art Director, don't want to say    | 12 07 2011 20:06:41 +0000
i don't think Kingfisher wasted money. rather they went all around to make money and forgot about the priorities. Kingfisher always behaved like his owner. it was never a corporate one. purely personal, with glamour. 
  Commented by  jairaj shyam prasad, Production Manager, BOSCH Ltd    | 11 29 2011 15:14:54 +0000
hello Kavitha,it seems this is one more a corporate drama rather than actual situation.can anyone beleive that anything will happen without Mr.Mallya's knowledge?
  Commented by  Mamta Sachdeva, Business Development Manager, Web designing    | 11 29 2011 05:31:37 +0000
Presence in company is more affective in generating profits than presence in social events. Moreover, marketing the brand matters. How does calender relate to airlines?
A company cannot go bankrupt in a day or two, the past records should be checked and corrective measures needs to be taken to uplift it.
  Commented by  Rathin Deb, Freelance Retail Consultant    | 11 25 2011 14:19:42 +0000
Kavitha Vijay Mallya is a moody and sentimental business man and such suffering or say loss will not deter him from what he likes like his Airline.
  Commented by  Ketan Dangi, Sr. Motion Graphic Designer, Spectrum Communications and Consulting, Inc.    | 11 15 2011 15:47:50 +0000
At last he cannot copy Sir Richard Branson...
  Commented by  ashok Hakoo, C.O.O., Arkay group    | 11 15 2011 10:51:59 +0000
Bailout by the government should be out. Should restructure entire management who are basically responsible for this mess up by giving wrong advices to chairman.should ask for assistance from lead banks to provide finance for cash flow or have different option to procure finances and ensure proper fund utilisation with an effective action plan approved and controlled by the finance providers
  Commented by  neha singh, Content Editor, Avestia Corp    | 11 14 2011 10:00:11 +0000
Why do they have to shut dowm Red, assuming that the prices are on par with other low carriers. Also, due to recessions in the USA, ppl are becoming more and more wary of luxury items as even necessities are becoming hard to come by!!
  Commented by  Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd    | 11 14 2011 03:36:10 +0000
Mr. Mallya is running an airline like a beer factory. It is his style of management that is causing the problem. He should have relook at the way things are run and managed in KIngfisher. Only then the airline can function.
  Commented by  Solmon Raja Nalabolu, Territory Sales Manager, United Breweries Ltd    | 11 13 2011 14:48:44 +0000
What you said is wrong and shows your half-knowledge. The brand " Kingfisher" refers to lifestyle, attitude and Personality. The United Breweries Ltd and USL are now worlds No.1 Companies in the Industry. 65% of entire revenue of UB has been taxed and this group is the highest tax payer to the county.

The thing is, FLY KINGFISHER has problem with the Aviation Authority in India and It is fighting for it in the right way...Thats it.......
  Commented by  prachijindal, Pursuing MBA in Aviation management, Banasthali university    | 11 12 2011 18:27:19 +0000
I think mr.mallya should talk to AAI regarding the cancelling the check of 15 crore then he should take the next step. 
  Commented by  puneet kaushik, Financial Analyst,Operational Manager, NBFC    | 11 12 2011 18:06:33 +0000
not so easily, mr.mallya will take out some solution for it.
  Commented by  piyush sharma, Software Developer, Navyug InfoSolutions Private Limited    | 11 12 2011 13:02:10 +0000
Yaa,it's right.Kingfisher should not waste money in secondary thing but should concentrate
on Business first. 
  Commented by  prachijindal, Pursuing MBA in Aviation management, Banasthali university    | 11 12 2011 03:39:57 +0000
Rating : +1 
ya,nd because of the cancelling of many flights travel agents of airlines are also not in favor of booking the tickets in kingfisher because they people also does not want to take any kind of risk for their customers. 
  Commented by  Ravindra Sharma, Managing Consultant, CHEF-India    | 11 12 2011 03:02:24 +0000
Simple and Clear case of misplaced priorities. 
Brand image alone can not afford to sell an operationally mismanaged product.
  Commented by  pragati parihar, MBA/PGDM student, banasthali university,jaipur    | 11 11 2011 19:04:05 +0000
Rating : +2 
Kingfisher suffering! we can't say that because of reports.As we have seen that they have close down kingfisher red as they are more generating revenue by full cost carrier and if  we talk about loan which they are taking from airport authority of India as per their figures showing loss, and by this only we can't make fair analysis.  
  Commented by  Jaygopal Raghavan, Marketing Manager, Landmark Group    | 11 11 2011 17:42:46 +0000
Its not the show off that has hit them rather the grandiose plans of Vijay Mallya that includes putting his nose into F1 when even bigger entities like honda have withdrawn. I feel it is the F1 and IPL investments that is draining him - both of which are yet to wield profits. Printing and shooting for calendars is not going to drain you as much as the former two.
  Commented by  Shyam S, Project Leader/Managing Consultant, A leading EDA firm    | 11 11 2011 16:01:07 +0000
Vijay Mallya thinks himself to be the Hugh Hefner of India. Now he is doomed financially and very soon a case may be filed against him for corruption.
He will then be serving kingfisher to Kanimozhi and Kalmadi.
  Commented by  Om Prakash Yadav, Project Associate, National Wind Tunnel Facility Centre, IIT Kanpur    | 11 11 2011 13:52:03 +0000
Rating : +1 
sorry to all for using such a languauge...but dono baap-bete saale 1 no. ke ayyash hain...desh ka paisa barbaad kar rahe hain..apni shaano-shaukat pe...aur wo airlines industries ke naam pe kaun si industries chala rahe hain...duniya janti hai ye...so they should suffer. but kya karein desh ki economy pe bhi effect padta hai
  Commented by  Dommaraju Krishnamaraju, ceo, wine legend India (p) ltd    | 11 11 2011 13:26:00 +0000
Flaunting Money alone will not contribute to success in Business.
  Commented by  Ravishankar, M.Sc student, M.S. Ramaiah College Of Science, Bangalore    | 11 11 2011 13:24:48 +0000
ur absolutely right...
  Commented by  Parthiban M, Works Manager, Gajalakshmi Engineering Works    | 11 11 2011 12:49:10 +0000
all airlines are suffering nothing new about it, i think that this is a publicity stunt by mallaya, cancelling flights is no good for airlines.
  Commented by  nagesh rao, Freelancer, Freelancer    | 11 11 2011 11:20:30 +0000
It is all gimmick & showoff to attract lenders & investors to his project.  Why KF none of Airlines are making profit, except  Indigo LCC is made marginal  profit.  

Airlines business is a strange business you need a deep pocket to invest & sustain growth amidst of volatile fuel prices & escalating staff & operation cost.  Even corporate owned aircraft is lying idle, except a very few bigwigs are using regularly.

Mallya has always has his core business 'Liquor' which is giving him tremendous profit. Day by Day Liquor demands are going up thanks to youngsters including a idiot actor who went to the court when Maha govt tried to introduce upper age limit to cultivate responsible drinking habit, by claiming at 18 we can vote & Marry why not drink with out realizing the former two are responsibilities.  Strange the media is also highlighted and given this incidence as if a violation of constitutional rights?
later-on some sensible guy reported it was to promote his new film release.

Do not worry Kavita the market will teach them a lesson. These are the outcome of Governments bad economic policy without its implication on common man leading to disaster.
Thanks Kavita.   

 
  Commented by  sudhakar, BUSINESS CONSULTANT    | 11 11 2011 06:48:02 +0000
Rating : +1 
VIJAY MALLAYA HAS TO CHANGE HIS ATTITUDE TOWARDS BAILING OUT KING FISHER RATHER THAN CONCENTRATING ON CALENDERS. ENOUGH IS ENOUGH 
  Commented by  manish kumar, SEO | Web-cms Developer | FreeTips-- shoot me an email | Mobile SEO | Do more than Just !    | 11 11 2011 06:25:25 +0000
Might be ...
  Commented by  Vijay Venkatesh, CEO/MD/Director, Cynosure Corporate Solutions    | 11 11 2011 06:19:30 +0000
This is good sign. Atleast the government will be forced to think twice before trying to sell Air India/ Indian Airlines. 
Already two down(Paramount, Kingfisher). One more on the way.
Mr.Aviation minister start thinking about turning round the airlines and not spinning it off.
  Commented by  Suresh Jonna, Team Lead(Recruitment)/System Admin    | 11 11 2011 06:18:58 +0000
I am not aware of it. I wish justice is given to the employees.
  Commented by  sharan, Store Manager Silica    | 11 11 2011 05:35:14 +0000
Yeah, the king can't fly now, the dues and pilots problems are adding to it. It would be downslide for mallaya group.
  Commented by  Prasad PN, Zonal Sales Manager    | 11 11 2011 05:05:19 +0000
Simple logic - run businesses with proper business model. Me too and showmanship ae not going to last long. 
  Commented by  Virag Shah, Confidential    | 11 11 2011 04:19:43 +0000
Actually, since more than 2 years , Kingfisher is suffering loss overall financial sheet as well as also going down image also. Yet, it has seen anywhere that kingfisher is trying to recover its image, money, good business etc. 

If you will see the face of Vijay malya , you will get entertaining expression, like spending more money on sports event.

Let's see what they will do.
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