MALL DESIGNING TO BOOST SALES

MALL DESIGNING TO BOOST SALES

    A creative and talented retailer can use this upcoming art to breathe in new life into his store products. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings is needed so as to keep up-to-date with the dynamics of the market constantly. The art of presentation  includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions, which puts the merchandise in focus to attract customers and to boost sales. It helps in:

 * educating the customers about the product/service in an effective and creative way.
 * establishing a creative medium to present merchandise in 3D environment, enabling long lasting impact and recall value.
 *  setting the company apart in an exclusive position.
 *  establishing linkage between fashion, product design and marketing by keeping the product in prime focus.
 *  combining the creative, technical and operational aspects of a product and the business.
 *  drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.

Key Components in Designing the Mall

There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. These components when combined together in a proper ratio will make a successful outcome.

1) Make merchandise the focal point

    The main goal of display is to showcase the products within the overall display area. Customers give three to five seconds of their attention to window display. The retailers visual message should be conveyed to the customer in that short period of time. It should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of display should go with the product and should not suppress them to make it discernable to the eye.

2) Right choice of colors is vital

    Color is one of the most powerful tools in the Merchandising segment. It is a visual perceptual property. Colors can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully.

A right choice of colors in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display. A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. A display of babys accessories should reflect light shades of pink and blue colors. A Christmas display should contain colors of red, green, gold and silver.

3) Display themes to appropriately support the product

    A theme is a display of sale items of similar categories e.g. a display of kitchen accessories. Its essential to have themes for all retail displays. They can be romantic, wild, or capricious, and capture peoples imaginations. A good theme will lure the customer with a shopping mood into the store.

Themes mainly depend upon the retailers imagination and creativity. Focusing on the right theme rather than creating a display with expensive raw materials is the key to successful window display. A shoe store theme can be a group of elves buying shoes. A theme for display of casual wears can be a group of mannequins sitting casually at a get together in different poses. Related themes will tug the heartstring of the customers and will pay off.