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By : Anamika Roy, Freelancer, IT Services
Activity:  38 comments  983 views  last activity : 03 20 2013 07:11:36 +0000
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He is called the "MBA sabziwalla" and wants to make Bihar India's vegetable hub. Kaushlendra, an alumnus of the Indian Institute of Management-Ahmedabad (IIM-A), is now working towards pre-paid cards for buying vegetables but complains of irritating hurdles that discourage budding entrepreneurs.

Kaushlendra, who refused to join a multinational company like his peers as he wanted to work towards making Bihar a better place, says something as simple as encashing a cheque can take days.

"There are many small things that impede the growth of an entrepreneur in Bihar. We cannot compete with entrepreneurs of other states because other support services come at huge indirect and direct costs," Kaushlendra, a topper of the IIM-A's 2007 batch, told IANS in an interview.

His earlier project of selling vegetables through ice-cooled push-carts became a hit in Bihar and Kaushlendra, in his 20s, now is working hard on his Organised Vegetable Marketing (ORVEM) project to enable people to buy vegetables through pre-paid cards.

But he is unhappy as a cheque deposited three months back has still not been credited.

"A cheque of 20,000 was deposited in my company account three months back and it has not been credited till date. When we inquired Jan 27 and sent a person to the State Bank of India branch in Hilsa in Nalanda district, we were astonished to find they have debited it to another's account Dec 15, 2010. And till date they have not sent the amount to my bank in Patna," he rued.

"They say they'll courier the cheque now, but I'm not sure they will...these small things have ruined many entrepreneurs in Bihar in the past and we do not know whether we will survive this or not," a frustrated Kaushlendra said.

He gave another example of the Madhya Bihar Gramin Bank's (MBGB) Kankarbagh branch in Patna not disbursing a loan amount. "It sanctioned a loan for nine AC carts to our nine vendors under the government scheme but they are not disbursing the amount...what I have been able to understand is that the bank is looking for some under-the-table dealing that we never do or promote," the bespectacled youth said.

"The bank always procrastinates on this issue. The manufacturer of the cart is sitting on my head and we are finding ourselves helpless," Kaushlendra added.  He wondered how common people in the state manage to get their work done if an educated man like him faced so many problems. A native of a village in Nalanda, which also happens to be Chief Minister Nitish Kumar's home district, Kaushlendra said he wanted to make vegetables the new brand of Bihar.  Hailing from a farmer family himself, he started his NGO Kaushalya Foundation two years ago and his push-cart was his first venture two years ago.

After topping IIM-A, he did extensive field work -- meeting farmers and studying cultivation techniques -- before he started the project.  Kaushlendra recalled that after doing his MBA, he and his friends and teachers from IIM-A developed a push-cart to make it easy for vendors to carry a vegetable load of up to 200 kg.

In a bid to establish direct links with vegetable growers, Kaushlendra has tied up with over 250 vegetable growers in different villages in Nalanda and Patna districts.  He has also tied up with the Agriculture Training and Management Agency (ATMA) to take his dream to vegetable producers in different parts of state.

Kaushlendra said Bihar has an enormous untapped potential for vegetables. The vegetables produced in fertile land near the Ganga river can mark a turnaround for the state if marketed properly.

He recently launched his push-cart service in Lucknow in Uttar Pradesh too and claims pre-paid cards to buy vegetables will help customers avoid the usual rush in busy markets and will also offer additional services.  The customers will be able to buy vegetables with the card even if they don't have cash and also get them at slightly cheaper rates.

 Top Comment : SHRIKANT MANOHAR DANKE   | 02 07 2011 13:27:34 +0000
May GOD give him every courage to fulfill his dream.
 
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38 comments on ""MBA sabziwalla" dreams to make Bihar India's vegetable hub...."
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  Commented by  manish kumar, SEO | Web-cms Developer | FreeTips-- shoot me an email | Mobile SEO | Do more than Just !    | 09 16 2012 12:51:20 +0000
Rating : +1 
superb :) 
  Commented by  Bhuneshwar Ram Tripathi, Head/VP/GM-Production/Manufacturing, Bhatia International Ltd.    | 08 18 2012 13:14:41 +0000
get going...hurdles will vanish.
  Commented by  srirang gollerkeri, Senior Recruitment Analyst with Black and White Business Solutions Pvt Ltd.    | 03 03 2011 05:18:00 +0000
way to go kaushalendra!!! all the best
  Commented by  KALIYAMOORTHY, Oil & Gas Area Coordinator, Undisclosed    | 02 12 2011 08:09:45 +0000
For an enterpreneur, it is always a hurddle to mobilize the VC. Be it a localized fund / investment from outside.Even , when VC are ready, enterpreneur will find hard to reap it immediately. Because of systemic problems and political instability (  you can say anarchy). It varies from place to place. But, yielding to it & overcoming is the part of Business. Let us face the crude reality and venture out to bring out the projects.
It is needless to say, many films were picturizing these kind of attitude to bring light on it .But no use till now.Let us hope something good prevails in the near future.
  Commented by  manish kumar, freelancer    | 02 11 2011 11:42:15 +0000
great thinking
  Commented by  Anand Hisaria, Head/VP/GM-Sales, Ceasefire Industries Limited    | 02 11 2011 10:27:43 +0000
Quite interesting ! Kaushalendra you are doing a fantastic job. As it is mentioned here in this beautiful article that you are facing many problems which you might not have contemplated in the beginning of your project. Interact some of the businessman to know how they get their things done very easily in the same state of Bihar. Because what you have learnt during your MBA doesn't really apply in the real world, especially in India, as far as dealing with bureaucrats is concerned. What I mean to say is that to get the things done you may have to go out of the line some times. But in your case you will be doing so for a better purpose. In order to turn your dreams into reality, I would suggest you to take some lessons from GITA. May lord Krishna guide you  at every step to achieve your dreams. My best wishes to you !
  Commented by  Rishi Gaurav, Software Developer, 9 Dimensions Infotech Pvt. Ltd.    | 02 08 2011 09:47:55 +0000
Rating : +1 
My Best Wishes Are With You!!! Go Ahead Sir... Need any support of my value intimate me at rishigrv@yahoo.com
  Commented by  Rathin Deb, Resident Manager, Tower Infotech Ltd.    | 02 08 2011 06:44:04 +0000
Rating : +1 
These are the people who will take country ahead and make india proud one day.
  Commented by  Ravi Kumar Choudhary, Production executive, Indoco Remedies Ltd.    | 02 07 2011 16:11:48 +0000
Rating : +1 
Gr8 to see a IIM(A)topper willing to go out of way for his state...Gr8 branding Bihar..IIM(A)..Vegetables hub..
  Commented by  Omkar Kulkarni, Accounts Officer, Minilec(India) Pvt Ltd    | 02 07 2011 15:25:04 +0000
Rating : +1 
Atleast he is doing some out of the way & trying to give way to others.  
  Commented by  Jaygopal Raghavan, Marketing Manager, Landmark Group    | 02 07 2011 14:49:56 +0000
Rating : +1 
Good and interesting article. May there be more like him in our country.
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 02 07 2011 13:27:34 +0000
Rating : +1 
May GOD give him every courage to fulfill his dream.
  Commented by  Vidhu Dar, Dy. General Manager- Stores, Bgr energy systems ltd    | 02 07 2011 13:05:12 +0000
Rating : +1 
wonderful dream 
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He is called the "MBA sabziwalla" and wants to make Bihar India's vegetable hub. Kaushlendra, an alumnus of the Indian Institute of Management-Ahmedabad (IIM-A), is now working towards pre-paid cards for buying vegetables but complains of...
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