| Topic : Value Added Services |
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Source : http://www.businessweek.com
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last activity : 07 06 2010 20:18:04 +0000
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You may have heard a lot of talk about mobile advertising, but it might still be hard to make sense of this rapidly growing and constantly changing market. To help us all understand this industry, its trends, in the market, I felt it as my duty to provide you with latest and conceptual framework of future potential and risks.
The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, and is likely to reach $19 billion in value by 2011 if mobile search and video advertising is included and video advertising alone is expected to hit $9 billion by the year 2011. So there is an obvious huge potential for rapid growth and development for that form of advertising..
The mobile ad market, however, faces a number of challenges. While industry leaders like Japan have the technology and scale for mobile ads to thrive, other markets will face severe problems in the establishment and development of the mobile web. Some potential mobile website owners aren't sure how much they will be able to monetize a mobile website. moreover they are skeptical about , whether WAP will be replaced by HTML or not. And since the mobile web remains smaller than the regular web, mobile advertisers may not feel they have enough places to put their ads or enough viewers to see them,,,
There is also lesser amount of information avaliable about the end-users: name, sex, age, geographical location, as it is much more personalized form of communication channel.Moreover, there will be competitive advantage for the players who have established themselves in the exisitng market and also the nation of their operation.
But we in India are lucky enough as it is highly developing and growing platform for mobile advertising.But being analyst , there are certain questions, which needs a careful thought to answer and I hope that you will help me in solving them:
- With such limited screen real-estate on mobile devices, how will advertizers ensure that my mobile search queries contain the best search results and not just the highest ad bidder?
- What role will a user's location play with ads and search results? What measures will advertizers take to protect location privacy?
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Rather than spending on more campaign design the amount should be spend on recall value of the product. |
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yes this is truly a benefit for advertising, there will be huge discounts for ad spaces on all media forms, i totally agree with sachin on this |