Banking & Insurance Professionals
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Activity:
2 comments
110 views
last activity : 10 17 2011 08:40:24 +0000
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Kotak Mahindra Banks is enjoying 25 years since many times and also launched many strategical campaign.Marketing & Branding strategy is really nice by focusing on " Meaning of Money" . It can also be say that innovative campaign in banking sector.
Coverage of campaign:- 3,500 km motorcycle expedition covering 7 states (11 cities) including Chandigarh UT, Gujarat, New Delhi, Rajasthan, Mumbai, Goa and Bangalore.
City will cover:- Chandigarh,New Delhi, Jaipur, Ahmedabad, Udaipur, Vadodra, Surat, Mumbai, Pune, Goa, Bangalore.
Punchline :- " Money ka Matlab"
Link of Ad:- http://www.youtube.com/watch?v=e_m7DwSQ6iA (Kotak Mahindra bank)
http://www.youtube.com/watch?v=CfBa7U_lNbM&feature=related
http://www.youtube.com/watch?v=xKSfvsANW8s&feature=related
http://www.youtube.com/watch?v=Lvhh4CqO7Y4&feature=related
http://www.youtube.com/watch?v=ztW0mM7fbAc&feature=related
http://www.youtube.com/watch?v=ob_Tm4AtC-s&feature=related
http://www.youtube.com/watch?v=qbNTGT3TwsU&feature=related
http://www.youtube.com/watch?v=LYZkpPfsMbg&feature=related
http://www.youtube.com/watch?v=oi1GCjDu8bI&feature=related
Marketing & Branding Strategy:- The strategy is focus on consumers that how they are perceived and understand the MONEY. Because, the time is changing, scenario is changing, value of money is changing. How consumers are feel the money? How is important for them? etc.
And as per consumer requirement, bank is fulfill the requirement of their consumers or banks are understanding the demand of consumers since 25 years. Since 5 years Kotak Mahindra bank is providing various banking service in market as per requirement of consumers.
The other important thing is in this campaign that Kotak bank has used each and every type of character like businessman, young people, housewife, aged man etc. Each people tell the meaning of money which perceived really by them, as per their point of view different meaning of money. And voice over say at the end " Money ke lakho matlab". That means every person is feel different the meaning of money. And Kotak Bank is understand them since 25 years.
Let's see, how this campaign will give effect to competitors?
Money ka Matlab..share your views..
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