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Source : http://www.frost.com
Activity:
3 comments
127 views
last activity : 07 06 2010 20:18:04 +0000
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The approach is to focus on Alliances and Branding:
Branding and marketing is as important for the success of biotech products as it is for any other product. "Competition is intense and often there are no perceptible differences between two drugs used to treat the same disease," observes the analyst.
"Branding efforts are hence necessary right from the conception to the post launch stage to not only help in clear product positioning to the physician and the managed care organization, but also to the patient."
Competitive benchmarking of partnerships is also integral to the growth of biotech companies. However, finding the right partner is extremely challenging. Maintaining relationships with partners requires in depth planning and meaningful interactions between partners on a periodic basis.
Australian biotech companies must also strive to develop an effective distribution strategy through a large national and global networking in order to expand geographical reach
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Everyone here is thankful to you Mr Sharma.. Al the insights which come from your side are valuable. You always provide necessary and important information. |
Well Gagan you have said it all.. And barring few EXCEPTIONS all fall into this category. |