Nation Branding....

very nice one and it is truly good Ms.Sheetal Jadhav.

Brand India is a wonderful canmpaign to indicate the high capable, productive and cost efective destination for 
investments and assured returns to the investing countries. No better than now when the western economies are dwindling 
under pressure to transition their policies and frameworks from Historic to the need-of-the-hour relevance.

However the question that remains is whether we are availing the opportunity for sustained growth or grabbing it as a one time lottery
as a God's final answer to our prayers. This comes from a perception that the indian outlook at the funding opportunity seems 
more speculative and deliveries to provide returns are lesser than what is commited.

Let's do a retrospection on how we utilized the last wave of opportunity and how prepared are we on the next wave of investments into Indian Industry no matter what stops them.

We miss the point that the Investor does his own analysis to see how healthy the fund flows and investments are happening and how 
the government is positioned itself to ensure better returns with lesser hastles.

Today the Chinese government is setting an example amidst adversities with low cost substitutes to the costiest products. The western investers 
inspite of major political hurdles are investing into the Chinese geographies. While we have our own strengths and capabilities and also are better positioned
to deliver ROI to the investors, there are major constraints like cost and political interventions which add to the delays and diectly and indirectly hit the benefits badly.

While the Chinese deliver stability in the middle of chaos, the Indian government is able to claim stability but deliver lesser returns due to chaos at various levels of governance.

As one of the many advocates of the Branding the Indian industry, organizations such as the CII have yet to realise their potential role to be able to communicate to the investors on the readiness and capability to deliver the ROI.

In summary, we have state of the art mechanism, technology, skills and infrastruture to attract the investor, but can we compete and retain the investments with Quality and Cost assured ROI is the question to be answered with an affirmation.

ya its true,if we united we can make it,we can can

freelancer - govind

:lol: my country has implemented all these mistakes in promoting tourism, and surprisingly ... they work. Maybe because of troubles in Greece.
While I was learning a foreign language, a group concluded that every country that gained independence does the same set of mistakes, including introduction of translated international terminology (e.g. havai jahaz :lol:), a national airline (so that occasionally foreigners can see and wonder who the heck...), and lots of clueless advertising of the nation.

Good One, Sheetal...
Nation Branding is definitely a very long term project and you need to persistently keep doing it to keep up the tempo and derive the benefits over a period of time....

Nice one Sheetal. As far as I am concerned, The country who they do an sucessful propaganda will be consider as the best in terms of all those you mentioned. Chaina may be a classic case the negitive propaganda turned them the fastest growing economy and all maos all the companies are geting their product manufactured there. Is this not a Branding?

Any Branding or advertisement without the real stuff behind it is merely a propaganda. So is national branding.
Good article. Thanks for sharing.

Nation Branding: 

17% of the world’s population & 11% livestock
4.2% of the world’s water
2.4% of the world’s area
142 m ha cultivated land & 60 m ha net irrigated land
52% of  population earns livelihood in agriculture
Per capita < 0.13 ha of net cultivated land and 1020 m of utilizable water
15.7% agri contribution in GDP

52% that's India!!

seems practical.... and achievable also... good one

THIS EXERCISE CAN BE HANDED OVER TO A PROFESSIONAL AD AGENCY WHO WILL CORRECTLY POSITION AND PROJECT OUR COUNTRY AS AN EXCELLENT UNRIVALLED,MATCHLESS BRAND.

Right Sheetal good one.

This is a statement in itself and should be part of the nation branding campaign which can be accessed by the "natives". Unfortunately all the key words in this statement, viz, tourism sector, cosmetics,Tv stations, corporations are only concerned about the money involved in promoting and capitalizing on their agenda and not in nation building image. Whoever wrote this was probably frustrated at the way things are evolving in India.

Good one & very true.....